Marypaz
Nervion Plaza Shopping Center,
Sevilla, 41005,
Spain
Sevilla, 41005,
Spain
34 954 41 69 71
Retail
Marypaz Technographics
Marypaz Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marypaz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Marypaz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marypaz has purchased the following applications: Tier1 Attractor ERP for ERP Financial in 2018, Comerzzia POS for Point Of Sale in 2022, Zendesk Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marypaz is running and its propensity to invest more and deepen its relationship with Tier1 , Comerzzia , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marypaz revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marypaz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marypaz Tech Stack and Enterprise Applications
Marypaz ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tier1 | Legacy | Tier1 Attractor ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Marypaz implemented Tier1 Attractor ERP as a platform-level initiative to consolidate its retail financial operations. The Tier1 Attractor ERP deployment is categorized as ERP Financial and was paired with Comerzzia Full Edition to create a unified financial and retail back office supporting multi-currency and multi-language operations.
The implementation configured Tier1 Attractor ERP to manage the companys complex economic and financial structure, including modules for purchase and sales analysis, management of national and international suppliers, and centralized accounting workflows. The solution also incorporated a Workforce Management module to handle shift scheduling, vacations, objectives, and incentives for the companys more than 1500 employees.
Attractor ERP was integrated operationally with Comerzzia to provide a cloud-adapted back office and a flexible communications architecture, enabling reduced communication costs and faster store commissioning. The combined architecture was configured to support Marypazs network of 426 establishments across three continents and over 500 point of sale endpoints, with capabilities aligned to both owned and franchised store models.
Governance and operational coverage were centralized, moving HR, supplier management, procurement analysis, and finance into coordinated workflows and shared data models. Rollout emphasized agility in decision making and execution, enabling standardized processes for international expansion while preserving multi-country currency and language settings.
The implementation delivered the explicit outcome of providing reliable, on-time information across finance, purchasing, sales, supplier management, store operations, and workforce administration, and it materially supported agility in new store startups and international growth while reducing communication costs.
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Marypaz ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comerzzia | Legacy | Comerzzia POS | Point Of Sale | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Marypaz moved its backoffice to Comerzzia's cloud-hosted platform and deployed Comerzzia POS as the retailer's Point Of Sale solution across its store network in Spain. The implementation centralized store management functions into a cloud backoffice, aligning transaction processing and central administration under the Comerzzia POS application.
The deployment used a central backoffice and central POS configuration, inferred from the case study details. Comerzzia POS provided core Point Of Sale capabilities including store transaction routing, centralized catalog and price updates, and consolidated backoffice reporting and administration, enabling consistent merchandising and pricing controls across stores.
Operationally the rollout linked store-level POS terminals to the cloud-hosted backoffice, reducing the need for dispersed local support and simplifying communication paths between stores and central teams. The program covered Marypaz retail operations in Spain and shifted operational responsibility for POS configuration and support to the Comerzzia cloud platform.
Governance was adjusted to a centralized model, standardizing workflows for store openings, price changes, and support escalation through the Comerzzia POS backoffice. The case notes that centralizing management and support on Comerzzia's platform reduced communication and support costs by up to five times, reflecting measurable cost consolidation tied to the Point Of Sale and backoffice centralization.
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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Marypaz AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Marypaz, a Spanish retailer with approximately 1500 employees, deployed Zendesk Chat on its public e-commerce website. The implementation leverages the Zendesk Chat web widget to deliver real-time messaging, session routing to agent consoles, persistent chat transcripts, and built-in reporting and analytics capabilities consistent with Chatbots and Conversational AI solutions.
Configuration focused on embedding Zendesk Chat across the shopping flow to support customer service and e-commerce support workflows, with agent-facing dashboards and configurable chat triggers to capture pre-sale and post-sale inquiries. Operational governance emphasized chat routing rules, skill-based queues, proactive trigger configuration, and transcript handling to align the chat channel with existing contact handling processes on the Marypaz website.
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Marypaz Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Marypaz eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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Marypaz CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Marypaz ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Marypaz IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Marypaz
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Manager | Manager | IT | |
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CIO | CXO | Finance | |
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Marketing & Ecommerce Director | Director | Marketing | |
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IT Systems Administrator | Manager | IT | |
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Apps Being Evaluated by Marypaz Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marypaz IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marypaz digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Marypaz Technographics
Marypaz is a Retail organization based in Spain,
with around 1500 employees and annual revenues of $180.0 million.
Marypaz operates a diverse technology stack with applications such as
Tier1 Attractor ERP, Comerzzia POS and Zendesk Chat,
covering areas like ERP Financial, Point Of Sale and Chatbots and Conversational AI.
Marypaz has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tier1, Comerzzia and Zendesk.
Marypaz recently adopted applications including
Comerzzia POS in 2022, Zendesk Service in 2021 and Quantcast Measure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marypaz’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marypaz’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marypaz technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.