Mermaid Beach, 4218, QLD,
Australia
Massflow Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Massflow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Massflow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Massflow has purchased the following applications: Rocket.chat for Chatbots and Conversational AI in 2020, Massflow Analytics for Analytics and BI in 2021, Intercom for Customer Support in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Massflow is running and its propensity to invest more and deepen its relationship with Rocket.chat , Massflow , Intercom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Massflow revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Massflow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Massflow | Legacy | Massflow Analytics | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Massflow implemented Massflow Analytics. Massflow Analytics is an Analytics and BI application deployed on the Massflow website to capture site events, user behavior, and web performance for the Australia-based professional services firm.
The implementation emphasized client-side instrumentation and event collection, with configuration and schema controls exposed through the Massflow Analytics dashboard. Functional capabilities described in the deployment include event tracking, configurable dashboards and reporting, and real-time visualization consistent with Analytics and BI workflows.
Operational scope is focused on the public website and its customer interaction points, with data access provisioned to a small internal group of stakeholders. No external integrations were specified in the source, so the deployment is characterized as a site-centric analytics instance managed within the company.
Governance and stewardship were aligned to the small organizational structure, with a centralized administrator handling instrumentation and dashboard configuration, and marketing and product stakeholders consuming reports. Massflow, Massflow Analytics, Analytics and BI, support web analytics and reporting functions for marketing and product decision making.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intercom | Legacy | Intercom | Customer Support | CRM | n/a | 2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
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