Cairo, n/a,
Egypt
Master Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Master Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Master Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Master Company has purchased the following applications: Simple Touch DoBites for Customer Loyalty in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Master Company is running and its propensity to invest more and deepen its relationship with Simple Touch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Master Company revenues, which have grown to $43.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Master Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simple Touch | Legacy | Simple Touch DoBites | Customer Loyalty | CRM | n/a | 2021 | 2021 |
In 2021, Master Company deployed Simple Touch DoBites to support restaurant operations and guest loyalty. The Simple Touch DoBites Customer Loyalty implementation targeted Bell's, a brand in Master Company’s F&B portfolio in Egypt, and leveraged the vendor’s DoBites product capabilities described in Simple Touch customer testimonials.
The implementation centered on Customer Loyalty functional workflows including membership enrollment, points and rewards orchestration, tiering and campaign management, and guest profile management to align marketing and front-of-house operations. Configuration emphasized program rules, reward redemption workflows and centralized administration by F&B marketing and operations teams, and the deployment connected loyalty functions to restaurant operational workflows to enable identification and reward issuance at the point of service.
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