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Master Company Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Simple Touch Legacy Simple Touch DoBites Customer Loyalty CRM n/a 2021 2021
In 2021, Master Company deployed Simple Touch DoBites to support restaurant operations and guest loyalty. The Simple Touch DoBites Customer Loyalty implementation targeted Bell's, a brand in Master Company’s F&B portfolio in Egypt, and leveraged the vendor’s DoBites product capabilities described in Simple Touch customer testimonials. The implementation centered on Customer Loyalty functional workflows including membership enrollment, points and rewards orchestration, tiering and campaign management, and guest profile management to align marketing and front-of-house operations. Configuration emphasized program rules, reward redemption workflows and centralized administration by F&B marketing and operations teams, and the deployment connected loyalty functions to restaurant operational workflows to enable identification and reward issuance at the point of service.
IT Decision Makers and Key Stakeholders at Master Company
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Master Company Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Master Company Technographics

Master Company is a Leisure and Hospitality organization based in Egypt, with around 170 employees and annual revenues of $43.0 million.

Master Company operates a diverse technology stack with applications such as Simple Touch DoBites, covering areas like Customer Loyalty.

Master Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Simple Touch.

Master Company recently adopted applications including Simple Touch DoBites in 2021, highlighting its ongoing modernization strategy.

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