Oakland, 34787, FL,
United States
Masterline USA Technographics
Masterline USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Masterline USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Masterline USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Masterline USA has purchased the following applications: PayPal Enterprise for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Oracle NetSuite Commerce for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Masterline USA is running and its propensity to invest more and deepen its relationship with PayPal , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Masterline USA revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Masterline USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Masterline USA Tech Stack and Enterprise Applications
Masterline USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Masterline USA implemented PayPal Enterprise on its public website. The deployment establishes PayPal Enterprise as the company’s Payment Processing solution to handle online checkout and customer payments for its web storefront, integrating payment capture directly into the site’s purchase flow.
Configuration and functional scope center on standard Payment Processing capabilities typical of enterprise payment platforms, including hosted checkout pages, payment gateway routing, payer authentication, transaction authorization and capture, refund processing, and settlement into merchant accounts. The implementation of PayPal Enterprise supports tokenization and recurring billing workflows where applicable, and aligns with order-to-cash processes that touch sales and finance functions.
Operational ownership is concentrated within the small company’s finance and web operations teams, consistent with Masterline USA’s 10 employee scale, and the rollout moved the live checkout to PayPal Enterprise in 2021. Governance emphasizes payment reconciliation, transaction logging, and web checkout controls to support sales, billing, and accounting workflows.
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Payment Processing | ERP |
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2018 | 2018 |
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Masterline USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Masterline USA deployed Google Workspace (Formerly Google G-Suite) for Collaboration to provide cloud-native productivity and communications for its US-based team. The deployment covered the company's full user base of approximately 10 employees and was provisioned against the corporate domain visible on the company website.
Google Workspace (Formerly Google G-Suite) deployment centered on Gmail for business email, Google Drive and Docs for document storage and collaborative editing, Google Calendar for scheduling, and Google Meet for virtual meetings, reflecting standard Collaboration functional modules. The implementation leveraged Google’s multi-tenant SaaS architecture with an administrator-managed tenancy, centralized user provisioning via the Admin console, and role-based access controls to govern shared Drive folders and calendar resources.
Operational scope focused on core business functions including internal communications, document collaboration, and scheduling across the small finance and administrative team in the United States. Governance was applied through centralized domain and account management, sharing policies and basic account lifecycle procedures to control access and maintain corporate data within the Google Workspace environment.
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Masterline USA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Masterline USA implemented Oracle NetSuite Commerce, an eCommerce application, to operate its online storefront and manage order flows for its United States operations. The deployment established a cloud hosted commerce layer to centralize product catalog, pricing, and customer account management for a small, 10 person financial services oriented business that sells products online.
Oracle NetSuite Commerce was configured to support core eCommerce capabilities including storefront content and merchandising, product catalog and SKU management, shopping cart and checkout workflows, customer account and registration, and order management processes. The implementation emphasized catalog configuration, pricing rules, promotions configuration, and checkout orchestration consistent with standard eCommerce functional patterns.
Architecturally the solution was provisioned as a SaaS commerce platform that consolidates storefront presentation and transactional commerce data within a single application stack. Operational governance focused on assigning content ownership, merchandising and order processing responsibilities to a lean internal team, and establishing workflow controls for order capture and fulfillment handoffs between sales and operations.
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Masterline USA SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2020 | 2020 |
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Masterline USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Masterline USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Masterline USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Owner | CXO | Finance | ||||
| General Manager | Manager | Finance |
Apps Being Evaluated by Masterline USA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||