Mavi
Sanayi, Eski Buyukdere Cd. No:53,
Istanbul, 34415,
Turkey
Istanbul, 34415,
Turkey
90 212 371 20 00
Retail
Mavi Technographics
Mavi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mavi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4060 Mavi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mavi has purchased the following applications: Google Pay for Payment Processing in 2021, SAP HCM Payroll for Payroll in 2013, Shopify Plus for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mavi is running and its propensity to invest more and deepen its relationship with Google , Block (ex Square, Inc) , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mavi revenues, which have grown to $747.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mavi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Mavi Tech Stack and Enterprise Applications
Mavi ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Mavi implemented Google Pay as its Payment Processing solution on its website, adding a consumer-facing checkout option for card and mobile wallet transactions. The deployment is focused on the e-commerce checkout flow of Mavi's public website, where Google Pay is exposed as a payment button and integrated into the browser and mobile payment experience.
The implementation uses Google Pay integration patterns common to Payment Processing, including client-side payment request integration and tokenized card transactions routed to the merchant payment backend. Google Pay provides wallet-based authorization and tokenization capabilities, and the integration is configured to produce payment tokens that the site forwards to Mavi's payment processing infrastructure for authorization and settlement.
Operational ownership sits with e-commerce and payments teams, with finance and operations involved for reconciliation and merchant configuration. Rollout required coordinated updates to checkout UI, merchant account configuration, and server-side token handling, and ongoing governance covers payment method maintenance and fraud monitoring tied to the website checkout environment.
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Payment Processing | ERP |
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2021 | 2021 |
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Mavi HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM Payroll | Payroll | HCM | n/a | 2013 | 2014 |
In 2013, Mavi implemented SAP HCM Payroll to centralize payroll processing across its Turkey operations. The SAP HCM Payroll deployment served the retail organization with approximately 4,060 employees, positioning Payroll as the authoritative system for compensation calculation, statutory deductions, and payroll accounting.
Configuration work centered on the core payroll engine, payroll schemas and rules, statutory tax and social security calculations, payroll posting and payment file generation, and payroll reporting. SAP HCM Payroll was configured to manage employee master data, pay components, accruals, off cycle payments, and payroll period close workflows, reflecting standard Payroll functional scope.
The implementation included ERP integration work consistent with Mavi IT roadmap activity, with interfaces to post payroll results into the finance ledger and to generate bank payment files for disbursements, leveraging prior ERP integration patterns with multiple banks. Time and attendance data feeds were provisioned to ensure working time and absence information flowed into SAP HCM Payroll for accurate gross to net calculations.
Governance and operationalization established payroll calendars, role based access controls, and reconciliation workflows to coordinate HR, payroll operations, and finance. SAP HCM Payroll was instrumented for statutory reporting and audit controls to meet Turkish payroll compliance requirements.
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Mavi eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Mavi implemented Shopify Plus for its online storefront. Shopify Plus is used on Mavi's website to provide eCommerce capabilities including storefront presentation, product catalog management, checkout and order processing.
The deployment centers on Shopify Plus platform services, with configuration focused on storefront theming, catalog and SKU management, checkout orchestration and order lifecycle handling. Functional capabilities implemented align with typical eCommerce platform modules such as merchandising, promotions, pricing rules and customer account management. The implementation leverages Shopify Plus extensibility to support custom storefront logic and administrative workflows.
Operational scope is the company web channel where Shopify Plus consolidates online merchandising and order capture for Mavi's retail operations. Governance emphasizes centralized content and merchandising workflows, controlled theme updates for releases, and platform administration to coordinate catalog changes and promotional campaigns. The public implementation is documented on Mavi's website.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Mavi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Mavi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Mavi
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mavi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mavi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mavi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mavi Technographics
Mavi is a Retail organization based in Turkey,
with around 4060 employees and annual revenues of $747.0 million.
Mavi operates a diverse technology stack with applications such as
Google Pay, SAP HCM Payroll and Shopify Plus,
covering areas like Payment Processing, Payroll and eCommerce.
Mavi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, SAP and Shopify.
Mavi recently adopted applications including
StackPath CDN in 2023, Google Pay in 2021 and Block Afterpay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mavi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mavi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mavi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.