Maxeda DIY Group
Herikerbergweg 336 - Diana building,
Amsterdam, 1101 CT,
Netherlands
Amsterdam, 1101 CT,
Netherlands
31 20 398 3340
Retail
Maxeda DIY Group Technographics
Maxeda DIY Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maxeda DIY Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 37000 Maxeda DIY Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maxeda DIY Group has purchased the following applications: SAP Business Suite for ERP Financial in 2006, SAP Commerce Cloud (ex Hybris) for eCommerce in 2014, SAP CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maxeda DIY Group is running and its propensity to invest more and deepen its relationship with SAP , Attraqt Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maxeda DIY Group revenues, which have grown to $4.23 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maxeda DIY Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maxeda DIY Group Tech Stack and Enterprise Applications
Maxeda DIY Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business Suite | ERP Financial | ERP | Capgemini | 2006 | 2006 |
In 2006 Maxeda DIY Group implemented SAP Business Suite as its ERP Financial solution. The 2006 deployment targeted retail finance and operational workflows across Maxeda banners in the Netherlands, including DIY, BRICO and PRAXIS, and supported finance, sales, merchandising and logistics business functions.
SAP Business Suite was configured to deliver core ERP Financial capabilities, including Financial Accounting and Controlling, alongside retail and order management functionality. The implementation included explicit functional coverage of SAP-SD, IS Retail and LE functional areas to handle sales order processing, pricing and retail assortment flows, and logistics execution within the same suite.
Capgemini delivered the CRS-MAXEDA Netherlands Project through a Retail Center of Excellence model that demonstrated Capgemini retail accelerators and service capabilities. The CoE provided implementation and maintenance accelerators designed to reduce effort during project phases and to shorten ticket resolution time, and the program included ongoing incident, problem and service request handling for SAP-SD, IS Retail and LE functional parts.
Operational governance was organized around the Capgemini Retail CoE, with service management processes for incident and problem resolution and a functional leadership layer that included a Senior Functional Lead Consultant addressing SAP-SD, IS Retail and LE issues. The deployment emphasized packaged ERP Financial configurations integrated with retail functional modules, and the CoE approach was used to standardize rollout practices and accelerate maintenance cycles.
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ERP Financial | ERP |
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2019 | 2019 |
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Maxeda DIY Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, Maxeda DIY Group implemented SAP Commerce Cloud (ex Hybris) as the core eCommerce platform to enable an omni-channel retail experience. The implementation targeted the DIY formats Praxis, Brico, and Plan-It across the Benelux and was governed from the Digital program where the Team Lead eCommerce IT managed IT delivery and operational digital activities.
SAP Commerce Cloud (ex Hybris) was configured to deliver standard eCommerce capabilities including storefronts, product catalog management, pricing and promotions, checkout and order management, search and personalization to support omni-channel customer journeys. Workstreams emphasized modular configuration, commerce engine extensions, and platform-level services aligned with retail merchandising and campaign management processes.
Operational coverage spanned IT teams and digital business stakeholders in merchandising, marketing, and store operations, with the platform supporting online ordering, click-and-collect, and in-store fulfillment workflows. The Team Lead eCommerce IT retained responsibility for ongoing operational IT digital activities for the formats and for managing the staff within the eCommerce team.
Project governance centered on defined delivery methodologies, with the Team Lead Digital IT preparing and facilitating workshops for internal business and external parties, and managing deliverables, quality, time and costs with implementation partners. Governance and configuration discipline were embedded into the Digital program to sustain eCommerce service delivery across Maxeda DIY Group.
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eCommerce | eCommerce |
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2014 | 2014 |
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Maxeda DIY Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP CRM | CRM | CRM | Capgemini | 2014 | 2014 |
In 2014, Maxeda DIY Group implemented SAP CRM, classified under CRM, to centralize customer interaction and engagement capabilities. Capgemini was responsible for the installation and configuration of the SAP CRM environment.
The deployment architecture integrated SAP CRM with SAP CEI as an add-on on one application server ABAP, establishing a single-application-server ABAP footprint for the CEI extension. Capgemini also completed the installation and configuration of SAP Fiori to provide modern user interface access to the SAP CRM functions.
SAP CRM was provisioned to support core customer relationship workflows common to CRM deployments, including sales force automation, service and case management, customer master management, and interaction logging, which align with typical CRM functional modules. The implementation connected front office processes to the CEI extension on the ABAP server to enable event and interaction integration between components.
Capgemini led technical delivery and configuration governance for the rollout, aligning ABAP server configuration and Fiori UI provisioning with SAP best practices. Maxeda is the first customer in the Netherlands to use SAP CEI in this manner, establishing a local reference point for CEI add-on integration with SAP CRM.
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IT Decision Makers and Key Stakeholders at Maxeda DIY Group
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Enterprise Architect | Manager | IT | |
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CEO | CXO | Finance | |
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Category Director | Director | Procurement | |
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Group CIO | CXO | Finance | |
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CSCO - Group Director Supply Chain | Director | Supply Chain | |
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Financial Controller | Director | Finance | |
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CFO | CXO | Finance | |
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VP Software Development | VP | IT | |
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Financial Analysis & Strategy Manager | Manager | Finance | |
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IT Program Manager | Manager | IT | |
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Assortment Controller | Director | Finance | |
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Group Director Supply Chain | Director | Supply Chain | |
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Group Assortment and Supply Chain Director | Director | Supply Chain | |
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Director of Category | Director | Procurement | |
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Procurement Manager | Manager | Procurement | |
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Apps Being Evaluated by Maxeda DIY Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maxeda DIY Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maxeda DIY Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Maxeda DIY Group Technographics
Maxeda DIY Group is a Retail organization based in Netherlands,
with around 37000 employees and annual revenues of $4.23 billion.
Maxeda DIY Group operates a diverse technology stack with applications such as
SAP Business Suite, SAP Commerce Cloud (ex Hybris) and SAP CRM,
covering areas like ERP Financial, eCommerce and CRM.
Maxeda DIY Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Maxeda DIY Group recently adopted applications including
SAP S/4 HANA in 2019, SAP Commerce Cloud (ex Hybris) in 2014 and Attraqt Fredhopper Platform in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maxeda DIY Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maxeda DIY Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maxeda DIY Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.