Maxima Eesti Technographics
Maxima Eesti Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maxima Eesti and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3763 Maxima Eesti employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maxima Eesti has purchased the following applications: Microsoft 365 for Collaboration in 2017, Adform for Digital Advertising Platform in 2023, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maxima Eesti is running and its propensity to invest more and deepen its relationship with Microsoft , Adform , Smaily or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maxima Eesti revenues, which have grown to $554.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maxima Eesti intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maxima Eesti Tech Stack and Enterprise Applications
Maxima Eesti Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Maxima Eesti implemented Microsoft 365 to support Collaboration across the organization. The deployment uses Microsoft 365 as a cloud-hosted SaaS tenant and is surfaced on the corporate website, aligning the collaboration platform with the retailer s public digital presence.
Configuration emphasizes standard Microsoft 365 capabilities, including Exchange Online email, SharePoint Online content services, Microsoft Teams real-time collaboration, and OneDrive file storage, combined with Azure Active Directory for identity and access controls. Functionally this supports communications, document management, and site content publishing where Microsoft 365 is used on the website, with governance centered on centralized tenant administration and role-based access controls to enforce policy across departments.
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Maxima Eesti CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adform | Legacy | Adform | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023, Maxima Eesti deployed Adform, a Digital Advertising Platform, on its public website to centralize on-site ad delivery and programmatic campaign orchestration. The implementation focused on web channel advertising for retail promotions and category merchandising, with execution coordinated by the marketing and e-commerce functions. Adform was used to manage display and rich media placements, schedule promotional creative across product and campaign pages, and provide consolidated campaign controls for frequency and pacing. The deployment targeted customer-facing digital channels and did not extend into back-office ERP or financial systems.
The Adform deployment implemented core Digital Advertising Platform capabilities including ad serving, creative management, audience segmentation, and measurement instrumentation, with site tag deployment to capture impressions and enable campaign reporting. Configuration work emphasized marketing governance for campaign workflows, creative approval processes, and dashboarded reporting to support campaign monitoring. Tag implementation and measurement were aligned with on-site consent controls and privacy requirements common to the region, ensuring measurement and ad serving respected user consent signals.
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Marketing Automation | CRM |
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2022 | 2022 |
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Maxima Eesti ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021 Maxima Eesti implemented Atlassian Jira Service Desk for IT Service Management. The deployment exposes Atlassian Jira Service Desk as a web-accessible customer portal embedded on the company website to capture support tickets from customers and store personnel, centralizing intake for incidents and service requests.
The implementation configures request catalogues, SLA tracking, workflow automation, and queue-based routing to align with IT Service Management practices. Operational coverage targets retail IT support, store operations, and customer support functions across Estonia, with governance changes that formalize ticket triage, queue management, and standardized incident and request handling procedures.
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Maxima Eesti IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Maxima Eesti
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Maxima Eesti Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-23 | Maxima Eesti | Evaluated | Dayforce | Ceridian Dayforce HCM | Core HR | HCM |