Quezon City, 1116,
Philippines
McDonald's Philippines Technographics
McDonald's Philippines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by McDonald's Philippines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 McDonald's Philippines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McDonald's Philippines has purchased the following applications: ADP PayForce for Payroll in 2020, Lotame DMP for Data Management Platform in 2013, Amazon EC2 for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McDonald's Philippines is running and its propensity to invest more and deepen its relationship with ADP , Lotame , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McDonald's Philippines revenues, which have grown to $240.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McDonald's Philippines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
McDonald's Philippines Tech Stack and Enterprise Applications
McDonald's Philippines HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP PayForce | Payroll | HCM | n/a | 2020 | 2020 |
In 2020 McDonald's Philippines deployed ADP PayForce for Payroll. The ADP PayForce implementation focused on core payroll processing for Golden Arches Development Corporation's Philippine operations, covering roughly 2000 employees and supporting Manila-based payroll clerks operating in a hybrid work from home model.
Configured capabilities included payroll calculation engines, statutory tax and government loan processing workflows, reporting to support DOLE employment bridging program requirements, scheduled payroll runs, and stipend reconciliation routines. ADP PayForce also supported employee-facing payroll inquiry handling and documentation workflows that aligned with the payroll clerk responsibilities for daily payroll requests and administrative record keeping.
Operational coverage tied the ADP PayForce deployment into internal accounting processes, specifically reconciling stipends with the Accounting Department and preparing billings for monthly monitoring tranches. The implementation served HR and Payroll business functions across McDonald's Philippines, enabling payroll clerks to coordinate with partner organizations and government agencies for payroll-related transactions.
Governance emphasized role based process ownership within the HR payroll team, a rolling intake model for payroll clerk workloads, and structured training through McDonald's existing development programs to build system proficiency. Controls centered on timely submissions for statutory compliance, maintained documentation of submitted requirements, and defined handoffs between payroll, HR, and Accounting.
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McDonald's Philippines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2013 | 2013 |
In 2013 McDonald's Philippines deployed Lotame DMP on its Philippine website, instrumenting Lotame Crowd Control to capture site level audience signals. Lotame DMP serves as a Data Management Platform in this deployment, centralizing audience profiles and enabling segment creation for digital marketing use cases.
The implementation emphasized client side tag based data collection through Lotame Crowd Control and profile orchestration within the Lotame DMP, enabling behavioral profiling, privacy aware cookie based audience stitching, and segmentation workflows common to DMP deployments. Configuration work focused on establishing an audience taxonomy, segment evaluation rules, and audience export capabilities to support downstream activation by marketing systems.
Operational coverage was limited to McDonald's Philippines web properties and supported the country level digital marketing and analytics functions. Governance centered on tag governance and data retention and segmentation rules managed by the digital marketing team, with Lotame Crowd Control acting as the primary deployment point for data capture.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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McDonald's Philippines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, McDonald's Philippines deployed Amazon EC2 as part of its Application Hosting and Computing Services footprint. The deployment runs on Amazon Web Services, with EC2 instances provisioned in the Amazon Singapore Region to host the public website at https://www.mcdonalds.com.ph/.
Amazon EC2 provides the compute layer for web application hosting, supporting virtual server provisioning, operating-system level workloads, and cloud-native scale patterns typical for application hosting. Operational scope concentrates on the Philippines national website and digital customer engagement channels, directing traffic to the Singapore region for regional proximity. This configuration positions McDonald's Philippines Amazon EC2 Application Hosting and Computing Services to support web front-end delivery and application processing for marketing and customer experience functions across the organization.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at McDonald's Philippines
Apps Being Evaluated by McDonald's Philippines Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-03 | McDonald's Philippines | Evaluated | Fundraise Up | Fundraise Up | Donor and Fundraising Management | CRM |