Dayton, 45439, OH,
United States
McGohan Brabender Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by McGohan Brabender and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 McGohan Brabender employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McGohan Brabender has purchased the following applications: Microsoft 365 for Collaboration in 2019, Vyond for Video Editing in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McGohan Brabender is running and its propensity to invest more and deepen its relationship with Microsoft , GoAnimate , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McGohan Brabender revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McGohan Brabender intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoAnimate | Legacy | Vyond | Video Editing | Content Management | n/a | 2018 | 2018 |
In 2018, McGohan Brabender deployed Vyond for Video Editing to support benefits education, client communications, and sales enablement. The initial program centered on an animated video series produced for a business partner, comprising 27 discrete videos that explain different lines of coverage including medical, HSA, and dental.
The implementation leverages Vyond templates and reusable assets to streamline production and enable rapid client-specific customization, allowing a single master video to be edited by changing one or two elements for each account. The creative workflow combines live action capture in a company production studio with Vyond animation overlays to convey core content, and the media communications lead blends Vyond output with Premiere for post production refinement.
Operational scope spans marketing, sales, and employee benefits communications, with videos targeted at clients, prospects, and plan members, and used across social media, email, and in-person meetings. McGohan Brabender uses Vyond Video Editing to produce both long form educational content for benefit enrollment and shorter “Daily Disruptors” for prospect engagement, enabling employees and families to view materials at home for informed decision making.
Governance and rollout were driven by the marketing team and a dedicated Media Communications Specialist who established creative standards and reusable templates to maintain consistency across the 27-video series. The stated business objective is to increase benefits knowledge and empower healthier living for clients and their employees, with Vyond serving as the primary Video Editing application for this content strategy.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2019 | 2019 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||