McGohan Brabender
3931 South Dixie Drive,
Dayton, 45439, OH,
United States
Dayton, 45439, OH,
United States
1 937-293-1600
Professional Services
McGohan Brabender Technographics
McGohan Brabender Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by McGohan Brabender and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 McGohan Brabender employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McGohan Brabender has purchased the following applications: Microsoft 365 for Collaboration in 2019, Vyond for Video Editing in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McGohan Brabender is running and its propensity to invest more and deepen its relationship with Microsoft , GoAnimate , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McGohan Brabender revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McGohan Brabender intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
McGohan Brabender Tech Stack and Enterprise Applications
McGohan Brabender Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, McGohan Brabender implemented Microsoft 365 as its Collaboration platform. McGohan Brabender is using Microsoft 365 on their website and to deliver cloud-hosted collaboration and productivity services across the firm.
The Microsoft 365 deployment emphasized core Collaboration capabilities including Exchange Online email, SharePoint Online intranet and document management, Microsoft Teams for real-time communication, and OneDrive for file sync and sharing. Configuration work focused on mailbox provisioning, SharePoint site structure for knowledge management, Teams channel governance, and file lifecycle policies consistent with Collaboration functional workflows.
Operational scope covered corporate and client-facing teams within the professional services organization, standardizing email, document collaboration, and virtual meeting practices across offices. Governance was implemented through tenant-level administration, role-based user provisioning, and access controls to manage permissions and external sharing, aligning Microsoft 365 with business function needs for internal collaboration and knowledge management.
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McGohan Brabender Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoAnimate | Legacy | Vyond | Video Editing | Content Management | n/a | 2018 | 2018 |
In 2018, McGohan Brabender deployed Vyond for Video Editing to support benefits education, client communications, and sales enablement. The initial program centered on an animated video series produced for a business partner, comprising 27 discrete videos that explain different lines of coverage including medical, HSA, and dental.
The implementation leverages Vyond templates and reusable assets to streamline production and enable rapid client-specific customization, allowing a single master video to be edited by changing one or two elements for each account. The creative workflow combines live action capture in a company production studio with Vyond animation overlays to convey core content, and the media communications lead blends Vyond output with Premiere for post production refinement.
Operational scope spans marketing, sales, and employee benefits communications, with videos targeted at clients, prospects, and plan members, and used across social media, email, and in-person meetings. McGohan Brabender uses Vyond Video Editing to produce both long form educational content for benefit enrollment and shorter “Daily Disruptors” for prospect engagement, enabling employees and families to view materials at home for informed decision making.
Governance and rollout were driven by the marketing team and a dedicated Media Communications Specialist who established creative standards and reusable templates to maintain consistency across the 27-video series. The stated business objective is to increase benefits knowledge and empower healthier living for clients and their employees, with Vyond serving as the primary Video Editing application for this content strategy.
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McGohan Brabender CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, McGohan Brabender implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its corporate website. The deployment established a programmatic demand-side presence to manage display and video advertising inventory directly from the company site.
The implementation uses core DSP capabilities typical of a Digital Advertising Platform, including real-time bidding and bid management, campaign setup and trafficking, audience targeting and frequency controls, creative serving, and campaign reporting dashboards. Xandr Invest (ex AppNexus DSP) is configured to support campaign optimization workflows and day-to-day ad operations managed by the marketing and media planning teams.
Integration was performed through site-level ad tags and tracking pixels to enable impression-level bidding and conversion tracking on https://www.mcgohanbrabender.com. Campaign data feeds and reporting are consumed by the internal digital advertising function to inform media planning and optimization cycles.
Governance centers on campaign approval workflows, inventory targeting controls, and configured bid strategies to enforce spend and creative policies. Xandr Invest (ex AppNexus DSP) functions as McGohan Brabender Company Digital Advertising Platform for web-based programmatic media buying and ad operations.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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McGohan Brabender TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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McGohan Brabender PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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McGohan Brabender IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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McGohan Brabender CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at McGohan Brabender
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by McGohan Brabender Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from McGohan Brabender IT executives and key decision makers. This section highlights McGohan Brabender's latest recorded technology evaluations, including Mercer Belong for Employee Experience on 2025-05-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the McGohan Brabender digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-14 | McGohan Brabender | Evaluated | Mercer | Mercer Belong | Employee Experience | HCM |
FAQ - APPS RUN THE WORLD McGohan Brabender Technographics
McGohan Brabender is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $57.0 million.
McGohan Brabender operates a diverse technology stack with applications such as
Microsoft 365, Vyond and Xandr Invest (ex AppNexus DSP),
covering areas like Collaboration, Video Editing and Digital Advertising Platform.
McGohan Brabender has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and GoAnimate.
McGohan Brabender recently adopted applications including
Hubspot Marketing Automation in 2021, Salesforce Sales Cloud in 2021 and Twilio Sendgrid in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of McGohan Brabender’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates McGohan Brabender’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete McGohan Brabender technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.