Shepparton, 3631, VIC,
Australia
Mcpherson Media Group Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mcpherson Media Group Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Mcpherson Media Group Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mcpherson Media Group Australia has purchased the following applications: Brightcove for Audio Video and Web Conferencing in 2018, CKEditor for Content Management in 2017, Naviga Advertising for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mcpherson Media Group Australia is running and its propensity to invest more and deepen its relationship with Brightcove , CKSource , Naviga Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mcpherson Media Group Australia revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mcpherson Media Group Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CKSource | Legacy | CKEditor | Content Management | Content Management | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Naviga Global | Legacy | Naviga Advertising | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, McPherson Media Group Australia went live with Naviga Advertising as part of a combined deployment of Naviga content and advertising products when Naviga expanded into the Asia Pacific region. The deployment centralized advertising and editorial tooling under Naviga Global, with Naviga Advertising implemented as the core Digital Advertising Platform supporting ad sales and content monetization workflows.
Implementation concentrated on advertising workflow modules and content integration, including campaign management, ad inventory and placement controls, creative delivery and campaign reporting capabilities typical of a Digital Advertising Platform. Naviga Advertising was configured to reduce cross tool orchestration, simplifying handoffs between editorial content management and ad operations and consolidating configuration, templates and targeting parameters within one vendor stack.
Operational coverage focused on editorial teams and advertising sales representatives across McPherson Media Group Australia, enabling writers and sales staff to focus on content and revenue activities rather than tool integration. Governance emphasized centralized configuration and regional support from Naviga Global, and the go live was reported to improve workflow efficiency and regional support.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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