Walworth, 53184-9536, WI,
United States
Mecum Auctions Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mecum Auctions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Mecum Auctions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mecum Auctions has purchased the following applications: Deem for Travel Management in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mecum Auctions is running and its propensity to invest more and deepen its relationship with Deem , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mecum Auctions revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mecum Auctions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deem | Legacy | Deem | Travel Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Mecum Auctions implemented Deem as its Travel Management application to centralize corporate and event travel for its 150-person staff. The Deem deployment focused on booking and itinerary management, traveler profile administration, formal approval workflows, and travel policy enforcement to support business travel for personnel handling confidential personal and classified information.
Configuration emphasized secure traveler profiles, role based access controls, and restricted itinerary visibility to mitigate risks associated with classified travel, while standard Travel Management capabilities such as automated bookings, consolidated itineraries, and policy based approvals were applied to auction teams and corporate staff. Operational practices were informed by staff experience using Concur and Deem travel software programs, and governance changes included centralized administration and updated approval processes to align event logistics and executive travel with tighter confidentiality controls.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Mecum Auctions implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is used companywide to provide corporate email, calendar scheduling, cloud document storage and real-time collaborative editing, together with video conferencing to support communications and operational workflows. The site source shows active use of Google Workspace on the corporate domain, indicating integration with public-facing contact and authentication touchpoints.
The Google Workspace implementation uses core modules including Gmail, Google Drive, Docs, Sheets, Slides, Calendar and Meet, managed through the Google Admin console with centralized user provisioning, group-based access controls and domain-level security settings. Configuration and governance follow standard Collaboration operational patterns for a mid-market organization of roughly 150 employees, providing consolidated identity and content governance and supporting sales, marketing, finance and operations functions.
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Mecum Auctions implemented Salesforce Marketing Cloud on their website. The implementation established Salesforce Marketing Cloud as the core Marketing Automation platform for web-driven customer engagement, enabling email marketing, journey orchestration, on-site behavioral tracking, audience segmentation, and content personalization tied to site interactions.
Mecum Auctions configured Salesforce Marketing Cloud to capture website events and feed behavioral signals into automated campaign flows and triggered messaging. Operational ownership is positioned within marketing and digital operations, with centralized subscriber management, campaign scheduling, content blocks and testing workflows to support auction-related communications. The deployment emphasizes web-to-email orchestration and segmentation typical of Marketing Automation platforms, embedding Salesforce Marketing Cloud directly into the Mecum website for real-time engagement and campaign execution.
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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