Media Impact Germany Technographics
Media Impact Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Media Impact Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Media Impact Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Media Impact Germany has purchased the following applications: Getty Images for Content Management in 2019, TripleLift DMP for Data Management Platform in 2018, Sourcepoint CMP for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Media Impact Germany is running and its propensity to invest more and deepen its relationship with Getty Images , TripleLift , AcuityAds or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Media Impact Germany revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Media Impact Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Media Impact Germany Tech Stack and Enterprise Applications
Media Impact Germany Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Getty Images | Legacy | Getty Images | Content Management | Content Management | n/a | 2019 | 2019 |
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Media Impact Germany CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TripleLift | Legacy | TripleLift DMP | Data Management Platform | CRM | n/a | 2018 | 2019 |
In 2018, Media Impact Germany deployed 1plusX's first-party DMP, an implementation that is now encompassed by TripleLift DMP, to build content-based audience segments and establish a first-party rate card. Media Impact Germany implemented TripleLift DMP Data Management Platform to support advertising and publisher monetization across its German operations and wider European properties.
The implementation focused on content-driven audience segmentation and first-party rate card configuration, leveraging core Data Management Platform capabilities such as audience management, segment profiling, and segment orchestration for monetization. TripleLift DMP was used to centralize audience definitions and drive pricing logic, aligning inventory packaging with content categories to support publisher CPM objectives.
The deployment originated as a 1plusX project and following TripleLift's March 2022 acquisition, the DMP capabilities sit under TripleLift DMP. Operational scope covered advertising and publisher monetization functions across Media Impact Germany and European properties, and the work implied establishment of first-party data governance and pricing workflows to improve publisher monetization and CPMs.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Media Impact Germany TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sourcepoint | Legacy | Sourcepoint CMP | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
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Media Impact Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Media Impact Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Media Impact Germany
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Media Impact Germany Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||