MediaMarkt Hungary Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MediaMarkt Hungary and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1442 MediaMarkt Hungary employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MediaMarkt Hungary has purchased the following applications: Prefixbox Insights for Analytics and BI in 2023, reCAPTCHA for Application Security (AppSec) in 2020, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MediaMarkt Hungary is running and its propensity to invest more and deepen its relationship with Prefixbox , Google , Usercentrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MediaMarkt Hungary revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MediaMarkt Hungary intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Prefixbox | Legacy | Prefixbox Insights | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 | In 2023 MediaMarkt Hungary deployed Prefixbox Insights to optimize on-site search and discovery for its Hungary ecommerce storefront. The deployment targeted the online retail experience with a specific focus on mobile search sessions and conversion metrics. Deployment included Rich Autocomplete and Related Searches capabilities, while Prefixbox Insights supplied search and discovery analytics plus an experimentation layer for controlled tests of query suggestions and result ranking. Configuration work emphasized query intent signals, autocomplete ranking rules, and related query surface optimization, aligning with Analytics and BI workflows for search merchandising. Operational scope covered MediaMarkt Hungary ecommerce search across product discovery and merchandising touchpoints, with measured impact concentrated on mobile traffic and conversion funnels. Business functions engaged included ecommerce merchandising, UX, and analytics teams responsible for search relevance and conversion optimization. Prefixbox Insights provided search and discovery analytics and experimentation to measure impact and optimize results, enabling controlled measurement of UI and suggestion changes. Outcomes reported after the implementation included an 11 percent increase in mobile revenue and an 8 percent increase in mobile conversion. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2020 | 2020 |
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
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Marketing Automation | CRM |
|
2021 | 2021 |
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Tag Management | CRM |
|
2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
|
2011 | 2011 |
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