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Madhyamam Broadcasting
Location
15/594C, Velliparamba, Kozhikode,
Kerala, 673008,
India
Website
https://www.mediaoneonline.com/
Phone
91 495 305 0500
Artw industry
Media
Employee
Revenue

Madhyamam Broadcasting Technographics

Madhyamam Broadcasting Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Madhyamam Broadcasting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Madhyamam Broadcasting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Madhyamam Broadcasting has purchased the following applications: Tally ERP for ERP Financial in 2013, Keka Core HR for Core HR in 2016, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Madhyamam Broadcasting is running and its propensity to invest more and deepen its relationship with Tally Solutions , KEKA , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Madhyamam Broadcasting revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madhyamam Broadcasting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Madhyamam Broadcasting Tech Stack and Enterprise Applications

Madhyamam Broadcasting ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tally Solutions Legacy Tally ERP ERP Financial ERP n/a 2013 2013
Madhyamam Broadcasting HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
KEKA Legacy Keka Core HR Core HR HCM n/a 2016 2016
In 2016, Madhyamam Broadcasting deployed Keka Core HR, a cloud-based Core HR application, to centralize employee master data and core human resources workflows for its 200 employee media operation. The implementation was positioned to support Human Resources functions including talent acquisition, performance management, compensation and benefits administration, statutory compliance tracking, and HR data analysis and reporting. Madhyamam Broadcasting implemented Keka Core HR to serve Core HR needs for its Human Resources organization. Keka Core HR was configured to manage employee records, applicant tracking and recruitment workflows, structured performance appraisal cycles, compensation administration, and statutory compliance workflows. The deployment included automation of approval workflows and role based access controls to support manager reviews and HR approvals, and leveraged the platform's HRIS reporting capabilities to produce HR data analysis and internal presentations cited by HR staff. Configuration emphasized standard Core HR functional modules and workflow orchestration consistent with typical cloud HR systems. Operational coverage included the HR team and line managers across the company, with governance driven by HR owned policy development and process ownership to align recruitment, performance and compensation processes. HRIS administration relied on Keka Core HR for system of record duties while ad hoc exports and analysis continued to use Microsoft Excel as noted by internal HR practitioners. Cross functional collaboration and communication were emphasized to embed the system into ongoing HR operations.
Madhyamam Broadcasting AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2021 2021
Chatbots and Conversational AI AI-Powered Application 2021 2021
Madhyamam Broadcasting Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2022 2022
Madhyamam Broadcasting Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2017 2017
Madhyamam Broadcasting CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2016 2016
Tag Management CRM 2021 2021
Madhyamam Broadcasting IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Domain Name System (DNS) IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Madhyamam Broadcasting

First Name Last Name Title Function Department Email Phone
CEO CXO Finance
General Manager, Technology Manager IT
Senior Executive - Broadcast and IT Director IT
Assistant Manager - Systems & Networks Manager IT
Manager, Administration Manager Finance
Manager, Administration Manager Finance
Show All Contacts

Apps Being Evaluated by Madhyamam Broadcasting Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Madhyamam Broadcasting IT executives and key decision makers. This section highlights Madhyamam Broadcasting's latest recorded technology evaluations, including ERPNext for ERP Financial on 2025-05-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Madhyamam Broadcasting digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
2025-05-06 Madhyamam Broadcasting Evaluated Frappe ERPNext ERP Financial ERP
FAQ - APPS RUN THE WORLD Madhyamam Broadcasting Technographics
Madhyamam Broadcasting is a Media organization based in India, with around 200 employees and annual revenues of $30.0 million.
Madhyamam Broadcasting operates a diverse technology stack with applications such as Tally ERP, Keka Core HR and GumGum, covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
Madhyamam Broadcasting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Tally Solutions, KEKA and GumGum.
Madhyamam Broadcasting recently adopted applications including Microsoft 365 in 2022, GumGum in 2021 and iZooto in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madhyamam Broadcasting’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Madhyamam Broadcasting’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madhyamam Broadcasting technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.