Englewood, 80112-5306, CO,
United States
Medical Group Management Association (MGMA) Technographics
Medical Group Management Association (MGMA) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Medical Group Management Association (MGMA) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Medical Group Management Association (MGMA) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Medical Group Management Association (MGMA) has purchased the following applications: Appcues for Digital Adoption in 2018, insightsoftware Logi Info for Analytics and BI in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Medical Group Management Association (MGMA) is running and its propensity to invest more and deepen its relationship with Appcues , Insightsoftware , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Medical Group Management Association (MGMA) revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Medical Group Management Association (MGMA) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Medical Group Management Association (MGMA) Tech Stack and Enterprise Applications
Medical Group Management Association (MGMA) HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2018 | 2018 |
In 2018, Medical Group Management Association implemented Appcues on their website. The organization deployed Appcues as a Digital Adoption solution to deliver in-browser guidance, onboarding flows, and contextual messaging for members and site visitors. Appcues is instrumented on site pages to present guided product tours and contextual tooltips tied to visitor behavior and page context.
The implementation emphasized client-side web deployment and content-driven configuration, enabling non-technical teams to author and iterate on visitor flows, triggered messages, and segmented experiences aligned with Digital Adoption practices. Operational ownership is concentrated within digital experience, member services, and marketing functions, supported by a centralized authoring workflow and staged publish controls for rollout coordination. Configuration reflects standard Digital Adoption capabilities such as segmentation, behavioral triggers, and guided tours, with governance focused on content approval and phased releases across site sections.
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Medical Group Management Association (MGMA) Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insightsoftware | Legacy | insightsoftware Logi Info | Analytics and BI | Analytics and BI | n/a | 2016 | 2017 |
In 2016, Medical Group Management Association implemented insightsoftware Logi Info to rebuild its DataDive analytic product for healthcare customers in the United States, aligning the program with the Analytics and BI category under the insightsoftware portfolio. The initiative targeted productization of clinical and operational analytics for healthcare providers and positioned the DataDive offering as an embedded analytics product for MGMA customers.
The implementation leveraged Logi Symphony embedded capabilities from the Logi product family within insightsoftware Logi Info to deliver in-application reporting, interactive visualizations, and self-service analytic views. Configuration focused on embedding analytics modules into the DataDive product, enabling tighter release packaging and iterative updates to visual and data models that supported product engineering and data product management workflows.
Operational scope centered on MGMA’s DataDive customers in the US healthcare market and impacted product development, analytics delivery, and commercial go to market for data products. The effort produced materially faster release cadence for DataDive and drove a substantial uplift in data-product revenue, with the published case citing an approximate 12x revenue increase for the DataDive product in the US healthcare market.
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Medical Group Management Association (MGMA) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Medical Group Management Association implemented Adobe Connect on their website, deploying the Adobe Connect application to enable web-based member events and online education within an Audio Video and Web Conferencing context. The deployment was web-embedded, surfacing hosted Adobe Connect meeting rooms and webinar pages directly on mgma.com to centralize virtual sessions for members and external attendees.
Adobe Connect was configured to provide standard Audio Video and Web Conferencing capabilities including persistent meeting rooms, webinar hosting, screen and content sharing, session recording, and attendee management workflows. Operational ownership sat with event, education, and marketing functions, who used the platform to schedule and deliver webinars and virtual conferences, and governance processes were instituted for session scheduling, content publishing on the website, and access controls for hosted events.
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2019 | 2019 |
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Medical Group Management Association (MGMA) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Medical Group Management Association (MGMA) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Medical Group Management Association (MGMA) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Medical Group Management Association (MGMA)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Medical Group Management Association (MGMA) Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||