Medl Technographics
Medl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Medl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Medl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Medl has purchased the following applications: Microsoft 365 for Collaboration in 2020, Adobe Experience Manager for Digital Asset Management in 2017, Adobe Experience Cloud for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Medl is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Hostinger or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Medl revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Medl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Medl Tech Stack and Enterprise Applications
Medl Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Medl implemented Microsoft 365 to establish a cloud-first Collaboration platform across the organization. The deployment targeted knowledge worker productivity and unified communication for the company headquartered in Germany, with tenant provisioning aligned to corporate IT governance and centralized administration.
Microsoft 365 was configured to provide core Collaboration capabilities, including email and calendaring, team chat and meetings, file sharing and document collaboration, and personal cloud storage. The implementation leveraged the Microsoft 365 administration surface for user and license management, and used Azure Active Directory based identity and role-based access controls as the primary governance model, applying standard collaboration policies and retention controls.
Operational coverage included internal departments such as IT, operations, and office staff, with the Microsoft 365 tenant servicing day-to-day communication and document workflows. The company website is hosted on Host Europe, noted separately from the Microsoft 365 tenant, and the rollout emphasized cloud-native provisioning and centralized user lifecycle management within the Microsoft 365 Collaboration environment.
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Medl Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017, Medl implemented Adobe Experience Manager as its Digital Asset Management solution. The deployment targeted the Germany-based utilities company with approximately 95 employees and was scoped to support marketing and web content management for the corporate site.
Adobe Experience Manager was configured to provide centralized asset ingestion, metadata schema and taxonomy, automated rendition generation, version control, and approval workflows for publishing. The implementation emphasized searchable metadata fields, folder structures, role-based access controls, and lifecycle management consistent with Digital Asset Management functional patterns.
Integrations explicitly included Google Tag Manager for site-level tagging and analytics instrumentation on https://www.medl.de/, linking published assets to existing tag management processes. Operational ownership covered marketing and web teams as primary users, with IT responsible for platform operations and front-end delivery of assets.
Governance work focused on establishing a centralized taxonomy, review and approval workflows, and controlled publication processes across web properties. Rollout approach concentrated on staged adoption by web properties and internal stakeholders to align asset governance and publishing workflows with ongoing site management.
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Medl CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Medl implemented Adobe Experience Cloud to support Customer Experience programs for its utilities operations in Germany. The implementation targeted digital channel consolidation for a 95 employee utilities provider, focusing tooling and governance for marketing, customer service, and web operations.
Adobe Experience Cloud was configured as a centralized content and engagement platform, aligned to core Customer Experience capabilities including web content management, cross channel campaign management, customer analytics, and behavioral personalization. Configuration emphasized a lightweight architecture appropriate for a mid market utilities company, using tag based instrumentation, consent aware data collection, and template driven content workflows to speed editorial and campaign execution.
The deployment integrates Proofpoint Email Security and Protection to secure outbound and inbound email channels on the corporate website, and the platform is operated by Medl's marketing and IT teams in Germany. Governance was organized around centralized editorial workflows, campaign approval gates, and privacy centric data handling consistent with EU data protection expectations.
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Medl IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Medl
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Medl Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Medl IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Medl digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Medl Technographics
Medl is a Utilities organization based in Germany,
with around 95 employees and annual revenues of $10.0 million.
Medl operates a diverse technology stack with applications such as
Microsoft 365, Adobe Experience Manager and Adobe Experience Cloud,
covering areas like Collaboration, Digital Asset Management and Customer Experience.
Medl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Adobe Systems.
Medl recently adopted applications including
Adobe Experience Cloud in 2022, All-Inkl Hosting in 2021 and Comgest in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Medl’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Medl’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Medl technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.