Bangalore, 560103,
India
Meesho Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Meesho and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Meesho employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Meesho has purchased the following applications: Leena Employee Engagement for Employee Engagement in 2022, GumGum for Artificial Intelligence Marketing in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Meesho is running and its propensity to invest more and deepen its relationship with Leena AI , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Meesho revenues, which have grown to $690.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Meesho intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Leena AI | Legacy | Leena Employee Engagement | Employee Engagement | HCM | n/a | 2022 | 2022 |
In 2022, Meesho implemented Leena Employee Engagement to build MeeBot as a single source for HR query resolution and to improve HR service delivery and employee engagement across its India workforce. Leena Employee Engagement was deployed as a conversational HR layer branded MeeBot, positioned to centralize HR inquiries and support employee feedback mechanisms consistent with Employee Engagement use cases.
Implementation scope focused on a combination of employee engagement feedback and pulse capabilities together with HR service delivery functionality, inferred from the vendor case summary. Configuration included knowledge‑base driven conversational flows for query handling, scripted escalation routing to HR teams, and pulse survey orchestration to capture ongoing employee sentiment, reflecting typical Employee Engagement module workflows.
Operational coverage targeted HR and employee experience functions in India, with MeeBot serving as the frontline interface for employees and as a conduit into internal HR service-delivery workflows. The deployment architecture emphasized a centrally managed conversational service, integration into existing HR operational processes, and governance by HR and employee experience owners to standardize query resolution and engagement cadence.
Governance changes centered on centralizing HR query intake through MeeBot and establishing escalation and response SLAs within HR operations, while embedding regular pulse feedback into engagement workflows. The stated objective was improved HR service delivery and higher employee engagement, with MeeBot and Leena Employee Engagement forming the platform components driving those operational changes.
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HR Service Delivery | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Access Security Brokers (CASB) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2024 | 2024 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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