Melbourne Racing Club
Gate 2 Station Street, Caulfield East,
Melbourne, 3145, VIC,
Australia
Melbourne, 3145, VIC,
Australia
61 3 9257-7200
Leisure and Hospitality
Melbourne Racing Club Technographics
Melbourne Racing Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Melbourne Racing Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Melbourne Racing Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Melbourne Racing Club has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2021, Workday Peakon Employee Voice for Employee Engagement in 2020, Urbanise FM for Facility Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Melbourne Racing Club is running and its propensity to invest more and deepen its relationship with Microsoft , Workday , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Melbourne Racing Club revenues, which have grown to $182.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Melbourne Racing Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Melbourne Racing Club Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Melbourne Racing Club implemented Microsoft Dynamics 365 Business Central as its ERP Financial platform to consolidate finance and operational processes across its racing, events and hospitality businesses. The deployment targeted Finance and Operations workflows that support Caulfield, Sportsbet Sandown and Mornington racecourses and the Pegasus Leisure Group venue portfolio, aligning ERP Financial controls with event and point of sale operations.
Microsoft Dynamics 365 Business Central was configured, refined, tested and maintained to support core financial modules, configurable business process flows and tailored user interfaces and reports. The implementation emphasized data entities and process-driven applications to enforce data consistency, with customisation work on workflows, forms and reporting to meet ticketing, sponsorship billing and venue accounting requirements.
The architecture integrates Business Central and CRM with a Microsoft-centric integration stack, using SQL Server for transactional data, Power BI for analytics, and Microsoft Fabric tools including Synapse and Data Factory for ETL and reporting orchestration. Integration patterns explicitly include Azure Logic Apps, Azure Service Bus and Azure Functions for asynchronous messaging and process automation, plus Azure API Management, Azure Storage and Key Vault for secure connectivity and secrets management, and Azure DevOps, Visual Studio, .NET and PowerShell for development and lifecycle management.
Operational coverage spans finance, CRM, events operations and point of sale systems, with the IT team maintaining the Dynamics estate and providing ad hoc support for major events and race meetings. Governance activities include liaison with external consultants and vendors for issue resolution, role-based configuration stewardship by a Microsoft Dynamics Technical Specialist, and the use of business process flows to standardise user stages and approval workflows to support event and hospitality operations.
The implementation positions Microsoft Dynamics 365 Business Central as the primary ERP Financial system for Melbourne Racing Club, with ongoing maintenance, integrations and business intelligence capabilities designed to support decision making and operational continuity across racing, events and hospitality functions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Peakon Employee Voice | Employee Engagement | HCM | n/a | 2020 | 2020 |
In 2020, Crowne Plaza San Antonio Airport deployed Workday Peakon Employee Voice as its Employee Engagement platform. The Workday Peakon Employee Voice implementation established a continuous listening capability intended to capture real-time sentiment across hotel operations and corporate HR functions.
The deployment configured core Employee Engagement capabilities including pulse surveys, manager dashboards, people analytics, and structured action planning workflows, with survey cadence aligned to hospitality shift and seasonal cycles. Configuration work focused on segmentation by department and role, automated executive and manager reporting, and templated People Action Plans to operationalize feedback into HR and manager workflows.
Operational ownership was allocated to People & Culture and HR Shared Services to manage survey roll-out, governance, manager enablement, and executive reporting. The implementation emphasized embedding engagement insights into talent processes such as performance conversations, succession planning, and learning program inputs, creating a closed-loop engagement governance model between HR, managers, and senior leadership.
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Payroll | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2004 | 2005 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2025 | 2025 |
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Workforce Scheduling | HCM |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Urbanise | Legacy | Urbanise FM | Facility Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Melbourne Racing Club implemented Urbanise FM, an Asset Management System in the Facility Management category. The selection followed a rigorous RFP process and targets the Club’s Property, Plant and Equipment portfolio across its event precincts and hospitality venues, supporting approximately 2,000 staff and servicing over 2 million annual patrons.
Urbanise FM was deployed to provide core asset management capabilities including a centralized asset register, lifecycle management, preventive maintenance scheduling, work order management, condition-based maintenance workflows, and data analytics for maintenance planning. The Urbanise FM Asset Management System is positioned to enable standardization of maintenance procedures and to support accountability and asset stewardship across functional teams.
The initial deployment scope covers on-course Raceday and Non Raceday operations and associated hotel venues, with MRC going live in May 2024 on their first venue. The rollout is described as scalable to MRC’s broader and diverse portfolio of assets, aligning the Facility Management platform with multiple venues and event-driven operational rhythms.
Governance and process changes were driven by objectives to promote asset management leadership, foster organizational accountability, and embed a culture of continuous improvement. The implementation was framed to create a holistic lifecycle approach to asset management, improve data-driven decision making for maintenance and upgrades, and institutionalize workflows for proactive maintenance planning.
MRC and Urbanise positioned the Urbanise FM implementation to enhance service delivery through better maintained assets and streamlined operations, with explicit expectations of improved operational efficiency and a heightened focus on proactive asset maintenance. The project announcement and project manager commentary cite the system as a strategic enabler for maintaining assets to support high-quality patron and guest experiences.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Melbourne Racing Club
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Melbourne Racing Club Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Melbourne Racing Club IT executives and key decision makers. This section highlights Melbourne Racing Club's latest recorded technology evaluations, including Humanforce Time and Attendance (formerly TimeTarget) for Time and Attendance on 2024-12-11 and Humanforce Payroll for Payroll on 2024-12-11. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Melbourne Racing Club digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Melbourne Racing Club Technographics
Melbourne Racing Club is a Leisure and Hospitality organization based in Australia,
with around 1500 employees and annual revenues of $182.0 million.
Melbourne Racing Club operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Workday Peakon Employee Voice and Urbanise FM,
covering areas like ERP Financial, Employee Engagement and Facility Management.
Melbourne Racing Club has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Workday and Urbanise.
Melbourne Racing Club recently adopted applications including
Humanforce Ento Workforce Management in 2025, Urbanise FM in 2024 and Freshservice in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Melbourne Racing Club’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Melbourne Racing Club’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Melbourne Racing Club technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.