Melbourne Racing Club Australia
Gate 2 Station Street,
Caulfield East, 3145, VIC,
Australia
Caulfield East, 3145, VIC,
Australia
61 3 9454-7204
Leisure and Hospitality
Melbourne Racing Club Australia Technographics
Melbourne Racing Club Australia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Melbourne Racing Club Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Melbourne Racing Club Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Melbourne Racing Club Australia has purchased the following applications: Humanforce Leave Management for Absence and Leave Management in 2025, GumGum for Artificial Intelligence Marketing in 2018, Brightcove for Audio Video and Web Conferencing in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Melbourne Racing Club Australia is running and its propensity to invest more and deepen its relationship with Humanforce , Tribal Habits , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Melbourne Racing Club Australia revenues, which have grown to $177.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Melbourne Racing Club Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Melbourne Racing Club Australia Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Leave Management | Absence and Leave Management | HCM | Pinpoint HRM | 2025 | 2025 |
In 2025, Melbourne Racing Club Australia selected Humanforce Leave Management as a central component of a broader Humanforce workforce management deployment for venue and events staff. The engagement is categorized under Absence and Leave Management and was scoped to address rostering, time and attendance, and HR administration within the HR and payroll area in Australia.
Pinpoint HRM served as the implementation partner, providing Humanforce consulting and configuration services for Humanforce Leave Management and adjacent workforce modules. The deployment emphasized standard absence workflows, leave request and approval hierarchies, accrual and entitlement configuration, and absence reporting capabilities consistent with Absence and Leave Management functionality.
The implementation includes an explicit integration with ADP payroll to exchange payroll-relevant absence data and to align leave records with payroll processing, and it ingests time and attendance and roster feeds to maintain continuity between rostering and leave. Operational coverage focused on venue operations and event staffing across Australia, with rollout activities led by Pinpoint HRM that included configuration, testing, and go-live support aligned to event cycles.
Governance centered on configuring role-based access for HR administrators and manager approvers and on formalizing leave approval workflows to reduce manual handoffs between rostering and payroll. The Humanforce Leave Management deployment was positioned to centralize absence administration and to align leave workflows with existing rostering and payroll processes.
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Learning and Development | HCM |
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2020 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Artificial Intelligence Marketing | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2014 | 2014 |
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Audio Video and Web Conferencing | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2025 | 2025 |
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Content Management | Content Management |
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2025 | 2025 |
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Digital Asset Management | Content Management |
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2025 | 2025 |
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Digital Asset Management | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Melbourne Racing Club Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Melbourne Racing Club Australia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Melbourne Racing Club Australia Technographics
Melbourne Racing Club Australia is a Leisure and Hospitality organization based in Australia,
with around 1500 employees and annual revenues of $177.0 million.
Melbourne Racing Club Australia operates a diverse technology stack with applications such as
Humanforce Leave Management, GumGum and Brightcove,
covering areas like Absence and Leave Management, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Melbourne Racing Club Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Humanforce, GumGum and Brightcove.
Melbourne Racing Club Australia recently adopted applications including
Amazon CloudFront in 2026, Humanforce Leave Management in 2025 and Sitecore XM Cloud in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Melbourne Racing Club Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Melbourne Racing Club Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Melbourne Racing Club Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.