Melter
Melter Technographics
Melter Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Melter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Melter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Melter has purchased the following applications: Microsoft 365 for Collaboration in 2020, Zoominfo Platform for Account Based Marketing in 2022, Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Melter is running and its propensity to invest more and deepen its relationship with Microsoft , Zoominfo , Lumen Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Melter revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Melter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Melter Tech Stack and Enterprise Applications
Melter Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Melter implemented Microsoft 365. The Microsoft 365 deployment serves as the company's Collaboration platform, provisioning Office desktop and web apps, Exchange Online email, SharePoint Online document management, Microsoft Teams for real time collaboration, and OneDrive for individual file storage.
The deployment follows a cloud first tenant model with centralized identity and access control via Azure Active Directory and role based assignments for IT and business administrators. The implementation covers core business functions including manufacturing operations support, engineering document control, sales and procurement communications, and corporate administration, with site level use tied to the company's public website for communication and content workflows. Governance is managed through tenant administration, policy based device and data protection, and staged user provisioning, providing a single management plane for collaboration tooling across departments.
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Melter CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Melter implemented Zoominfo Platform as its Account Based Marketing solution. The deployment is focused on the company’s Mexico manufacturing footprint and is instrumented on their public website to enable account discovery and visitor identification. Melter adopted the Zoominfo Platform to align sales and marketing activities for a mid market organization with approximately 120 employees.
The Zoominfo Platform implementation emphasizes core Account Based Marketing capabilities, including account identification, contact and firmographic enrichment, intent signal capture, and audience segmentation for targeted outreach. Configuration work centered on website-based lead capture, dynamic visitor profiling, enrichment rules to standardize contact records, and list building for targeted campaigns. Standard ABM workflows such as segmentation driven outreach and account prioritization were configured to support coordinated demand generation and sales activities.
The platform is embedded on the Melter website to capture visitor signals and enrich inbound contacts in real time before distribution to internal teams. Operational coverage is primarily marketing and demand generation with shared access for sales to prioritize accounts. No additional third party system integrations were specified beyond the website instrumentation in the provided source.
Governance for the rollout focused on data stewardship, segmentation rulebooks, access controls, and campaign orchestration standards to ensure consistent use of Zoominfo Platform data across marketing and sales processes. Rollout was phased to introduce enrichment and intent modules progressively while documenting operational procedures for contact handling. Ongoing governance emphasizes maintaining record quality and consistent segmentation logic within the Account Based Marketing program.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Melter IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lumen Technologies | Legacy | Lumen Cloud (ex CenturyLink) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Melter implemented Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services to host its public website and related online applications. The deployment is referenced on Melter's website and is focused on cloud hosted application and web serving for the manufacturing company.
The implementation configured Lumen Cloud to provide cloud hosted compute, virtual server instances, storage, and network services to run the web application and static content. Configuration work included provisioning of compute instances, storage allocation, IP addressing and DNS management consistent with Application Hosting and Computing Services functional patterns. The narrative restates Lumen Cloud (ex CenturyLink) as the primary application platform for their website.
Operational scope centers on Melter's customer facing web operations, supporting marketing and sales facing functions through hosted content and application delivery. Integration is concentrated on the company website as the primary operational interface for external users.
Operational governance is managed through Melter's internal technology team with standard hosting workflows such as instance provisioning, configuration management, and monitoring. Rollout and ongoing management emphasize cloud management practices common to Application Hosting and Computing Services without public documentation of third party implementation partners.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Melter CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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Melter Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Surveillance System | Physical Security |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Melter
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Melter Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Melter IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Melter digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Melter Technographics
Melter is a Manufacturing organization based in Mexico,
with around 120 employees and annual revenues of $8.0 million.
Melter operates a diverse technology stack with applications such as
Microsoft 365, Zoominfo Platform and Lumen Cloud (ex CenturyLink),
covering areas like Collaboration, Account Based Marketing and Application Hosting and Computing Services.
Melter has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zoominfo and Lumen Technologies.
Melter recently adopted applications including
Zoominfo Platform in 2022, ZoomInfo Chorus in 2022 and Zoominfo Clickagy in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Melter’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Melter’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Melter technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.