AI Buyer Insights:

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

Mercado Bitcoin
Location
Alameda Mamore, 687 - set 303 - room 03 - Alphavile Industrial - Barueri,
Sao Paulo, 06454-040,
Brazil
Website
https://www.mercadobitcoin.com.br/
Phone
55 11 3135-7695
Artw industry
Banking and Financial Services
Employee
Revenue

Mercado Bitcoin Technographics

Mercado Bitcoin Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mercado Bitcoin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 580 Mercado Bitcoin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mercado Bitcoin has purchased the following applications: Kenoby Recruitment for Recruiting, Applicant Tracking System in 2021, Tableau for Analytics and BI in 2017, Mastercard Crypto Credential (formerly CipherTrace) for Blockchain Platform in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mercado Bitcoin is running and its propensity to invest more and deepen its relationship with Kenoby , Tableau Software , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mercado Bitcoin revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercado Bitcoin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Mercado Bitcoin Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Kenoby Legacy Kenoby Recruitment Recruiting, Applicant Tracking System HCM n/a 2021 2021
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tableau Software Legacy Tableau Analytics and BI Analytics and BI n/a 2017 2018
Data Warehouse Analytics and BI 2018 2018
Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mastercard Legacy Mastercard Crypto Credential (formerly CipherTrace) Blockchain Platform Blockchain n/a 2024 2024
In 2024 Mercado Bitcoin implemented Mastercard Crypto Credential (formerly CipherTrace), a Blockchain Platform, to enable alias based peer to peer crypto transfers and strengthen traceability and compliance on its exchange. The implementation was executed as part of Mastercard's 2024 pilot that went live in Brazil and runs alongside pilots in Latin America and Europe, positioning the deployment within a cross border pilot ecosystem. The deployment concentrated on credentialing and alias resolution capabilities common to Blockchain Platform implementations, enabling alias based routing of transfers and the attachment of enriched transaction metadata for traceability. Functional capabilities emphasized by the partnership include support for Travel Rule data propagation, mechanisms for user protection and enhanced compliance telemetry consistent with blockchain attribution and on chain monitoring workflows. Operationally the Mastercard Crypto Credential integration was embedded into Mercado Bitcoin's exchange transfer and compliance workflows, covering finance and compliance teams responsible for cross border transfers from the Brazil site. The workstream tied the credential exchange and alias mapping processes to existing transaction processing flows to allow seamless peer to peer transfers while preserving required provenance data for regulatory reporting. Governance for the pilot remained a joint Mastercard and Mercado Bitcoin initiative, rolled out under Mastercard's broader 2024 pilot governance model across regions, with phased testing of alias based transfers and Travel Rule support. The engagement was explicitly intended to improve cross border transfer safety and support Travel Rule compliance as described in Mastercard's 2024 press release.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2013 2013
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2022 2022
Customer Experience CRM 2020 2020
Customer Support CRM 2015 2015
Data Management Platform CRM 2023 2023
Data Management Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2022 2022
Marketing Analytics CRM 2017 2018
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2017 2018
Tag Management CRM 2019 2019
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2022 2022
Application Performance Management ITSM 2018 2018
IT Service Management ITSM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
API Management PaaS 2018 2018
Apps Development PaaS 2018 2018
Apps Development PaaS 2018 2018
Transactional Email PaaS 2018 2018
Transactional Email PaaS 2013 2013
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Content Delivery Network IaaS 2023 2023
IT Decision Makers and Key Stakeholders at Mercado Bitcoin
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Mercado Bitcoin Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Mercado Bitcoin Technographics

Mercado Bitcoin is a Banking and Financial Services organization based in Brazil, with around 580 employees and annual revenues of $200.0 million.

Mercado Bitcoin operates a diverse technology stack with applications such as Kenoby Recruitment, Tableau and Mastercard Crypto Credential (formerly CipherTrace), covering areas like Recruiting, Applicant Tracking System, Analytics and BI and Blockchain Platform.

Mercado Bitcoin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Kenoby, Tableau Software and Mastercard.

Mercado Bitcoin recently adopted applications including Mastercard Crypto Credential (formerly CipherTrace) in 2024, Adobe Audience Manager in 2023 and Oracle BlueKai in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Mercado Bitcoin’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Mercado Bitcoin’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Mercado Bitcoin technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.