Mercamer Technographics
Mercamer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercamer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 44 Mercamer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercamer has purchased the following applications: Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercamer is running and its propensity to invest more and deepen its relationship with Microsoft , Surveypal , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercamer revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercamer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercamer Tech Stack and Enterprise Applications
Mercamer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Mercamer implemented Microsoft 365 to provide Collaboration capabilities for its distribution operations in Finland. The company lists Microsoft 365 on its website, indicating the application name Microsoft 365 is used as the core collaboration platform to support internal communication, document sharing, and cloud-hosted productivity across the organization. This establishes a clear Company Microsoft 365 Collaboration Business Function relationship focused on collaboration and content management.
The deployment aligns with standard Microsoft 365 functional modules, with typical configuration patterns including Exchange Online style email services, SharePoint and OneDrive style document libraries for content management, and collaboration clients for team communication and file co-authoring. Operational coverage is internal and Finland based, serving business functions such as administrative, purchasing, and operational teams consistent with a 44 person distribution firm. Governance expectations for a Microsoft 365 deployment of this scope usually include identity and access control, document lifecycle and retention policies, and role-based provisioning processes to manage users and external sharing, and the visible use on the corporate website suggests integration into corporate communication workflows.
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Mercamer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Mercamer implemented Hotjar on its public website. The deployment uses a client-side JavaScript tag embedded in the site template to enable qualitative web analytics aligned to the Customer Experience category. The implementation scope is focused on the corporate e-commerce site and public product pages operated from Finland.
Hotjar is configured to capture session recordings, heatmaps, on-page feedback widgets and short surveys, delivering behavior analytics and direct user feedback. Configuration emphasizes page-scoped sampling and event-driven captures to surface UX friction on product listings, category pages and the checkout funnel. This setup leverages standard Hotjar modules for qualitative insights and conversion analysis within Customer Experience workflows.
Operational ownership is held by Mercamer's digital and marketing teams, who use Hotjar outputs to inform UX, content and conversion workstreams. Governance centers on access controls and page-level configuration to ensure insights are scoped to customer-facing touchpoints and internal analytics processes. The deployment operates as a website-embedded Customer Experience tool, providing qualitative session-level data to support product and marketing decision making.
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Marketing Automation | CRM |
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2018 | 2018 |
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Mercamer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Mercamer implemented Microsoft Azure Cloud Services as its Application Hosting and Computing Services platform to support the company website. The deployment uses Microsoft Azure Cloud Services to host web application workloads and static content, provisioning scalable compute instances, object storage, and platform services for application runtime and content delivery, reflecting a cloud-native hosting model for Mercamer's public web presence.
Operational coverage centers on the company website and associated web application components that support Mercamer's distribution business in Finland. Management and governance activities focus on cloud resource configuration, security controls, and web deployment processes consistent with Application Hosting and Computing Services, with Microsoft Azure Cloud Services providing the core hosting, compute, and storage layers for Mercamer's web assets.
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IT Decision Makers and Key Stakeholders at Mercamer
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Apps Being Evaluated by Mercamer Executives
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