Mercedes-AMG Digital Transformation Initiatives

About the Customer

Mercedes-AMG commonly known as AMG is a high-performance brand used by Mercedes-Benz. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG vehicles.

Scope and Challenges

The HR digital transformation process started in the fourth quarter of 2016 when Mercedes-AMG chose SAP SuccessFactors solutions to help centralize its global HR processes, streamline HR service delivery and, most important, attract top talent.

In this way, the sports car and performance brand from Mercedes-Benz wants to centralize the global HR processes, provide better HR services and, above all, attract top executives. 

Outcome and Implications

With the help of SAP SuccessFactors Employee Central, SAP SuccessFactors Recruiting, SAP SuccessFactors Learning and SAP SuccessFactors Performance & Goals solutions, Mercedes-AMG will be able to help consolidate its HR systems, improve the recruiting and performance management processes, and provide leading development programs.


“With the rapid pace of change today, our employees are the heart of our business and are critical to delivering state-of-the-art technological developments. Partnering with the leading provider of cloud-based HCM solutions has been an important step in ensuring our workforce remains happy and engaged, and with SAP SuccessFactors solutions, we are better equipped to remain a global employer of choice.” - said Jürgen Kress, director of HR at Mercedes-AMG

"As a globally successful performance brand, we need to attract and retain the best minds in order to develop the most attractive and innovative sports cars and performance vehicles on the market," -  said Reinhard Breyer, CIO at Mercedes-AMG.



Daimlerstrasse 1
Affalterbach, 71563 , x
Industry Employees Revenue
Automotive Subscribe Subscribe

Enterprise Software & Cloud Applications Purchased by Mercedes-AMG

Category SubCategory Vendor Old Product New Product Function Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Mercedes-AMG

First Name Last Name Title Company Email Phone