Mercedes-Benz of Farmington
555 N Bourne Cir,
Farmington, 84025, UT,
United States
Farmington, 84025, UT,
United States
1 801-683-2749
Automotive
Mercedes-Benz of Farmington Technographics
Mercedes-Benz of Farmington Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercedes-Benz of Farmington and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Mercedes-Benz of Farmington employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercedes-Benz of Farmington has purchased the following applications: KnowBe4 HRM+ for Learning and Development in 2022, CDK Global DMS for Dealership Management in 2017, Veritone Attribute for Artificial Intelligence Marketing in 2026 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercedes-Benz of Farmington is running and its propensity to invest more and deepen its relationship with KnowBe4 , Hireology , CDK Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercedes-Benz of Farmington revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercedes-Benz of Farmington intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercedes-Benz of Farmington Tech Stack and Enterprise Applications
Mercedes-Benz of Farmington HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KnowBe4 | Legacy | KnowBe4 HRM+ | Learning and Development | HCM | n/a | 2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Mercedes-Benz of Farmington ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2017 | 2017 |
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Dealership Management | ERP Services and Operations |
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2020 | 2020 |
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Loan Management | ERP Services and Operations |
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2025 | 2025 |
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Reservation and Booking Management | ERP Services and Operations |
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2025 | 2025 |
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Mercedes-Benz of Farmington AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veritone | Legacy | Veritone Attribute | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2026 | 2026 |
In 2026, Mercedes-Benz of Farmington implemented Veritone Attribute on their website. Veritone Attribute is deployed as an Artificial Intelligence Marketing solution to provide attribution modeling and onsite conversion instrumentation for the dealership's digital marketing efforts.
The implementation focused on event-level conversion tracking, multi-touch attribution workflows, and model configuration to map website actions to marketing channels. Veritone Attribute was configured to capture lead form submissions, service appointment bookings, and vehicle detail page engagement as attribution events. Configuration included a custom event taxonomy and attribution window settings aligned to typical automotive sales cycles.
Deployment was executed through site-level instrumentation on the public website and operated within the dealership marketing and sales workflows, with marketing owning tag configuration and reporting. The implementation supports measurement across paid and organic acquisition channels and supplies attribution outputs for campaign planning and media spend decisions used by the dealership team.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Mercedes-Benz of Farmington Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Mercedes-Benz of Farmington Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Mercedes-Benz of Farmington Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2016 | 2016 |
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Video Editing | Content Management |
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2018 | 2018 |
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Video Editing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2024 | 2024 |
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Mercedes-Benz of Farmington eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Mercedes-Benz of Farmington CRM
Mercedes-Benz of Farmington ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Mercedes-Benz of Farmington PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Subsurface Mapping | PLM and Engineering |
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2024 | 2024 |
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Mercedes-Benz of Farmington TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Mercedes-Benz of Farmington PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2024 | 2024 |
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Mercedes-Benz of Farmington IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Mercedes-Benz of Farmington CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Mercedes-Benz of Farmington
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager | Director | Operations | |
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Sales Manager | Manager | Sales | |
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Sales Manager | Manager | Sales | |
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Parts Manager | Manager | Operations | |
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Apps Being Evaluated by Mercedes-Benz of Farmington Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mercedes-Benz of Farmington IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mercedes-Benz of Farmington digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mercedes-Benz of Farmington Technographics
Mercedes-Benz of Farmington is a Automotive organization based in United States,
with around 25 employees and annual revenues of $6.0 million.
Mercedes-Benz of Farmington operates a diverse technology stack with applications such as
KnowBe4 HRM+, CDK Global DMS and Veritone Attribute,
covering areas like Learning and Development, Dealership Management and Artificial Intelligence Marketing.
Mercedes-Benz of Farmington has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as KnowBe4, CDK Global and Veritone.
Mercedes-Benz of Farmington recently adopted applications including
Veritone Attribute in 2026, Upstart in 2025 and AutoOps Online Scheduling in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mercedes-Benz of Farmington’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mercedes-Benz of Farmington’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mercedes-Benz of Farmington technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.