Mercedes-Benz Retail Group
Tongwell,
Milton Keynes, MK15 8BA,
United Kingdom
Milton Keynes, MK15 8BA,
United Kingdom
44 80 8208-1701
Retail
Mercedes-Benz Retail Group Technographics
Mercedes-Benz Retail Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercedes-Benz Retail Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Mercedes-Benz Retail Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercedes-Benz Retail Group has purchased the following applications: SAP Concur Expense for Expense Management in 2014, Gubagoo ChatSmart for Chatbots and Conversational AI in 2018, GForces NetDirector for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercedes-Benz Retail Group is running and its propensity to invest more and deepen its relationship with SAP , Gubagoo , GForces or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercedes-Benz Retail Group revenues, which have grown to $1.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercedes-Benz Retail Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercedes-Benz Retail Group Tech Stack and Enterprise Applications
Mercedes-Benz Retail Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2014 | 2014 |
In 2014, Mercedes-Benz Retail Group implemented SAP Concur Expense to centralize Expense Management within its finance organization. The deployment established SAP Concur Expense as the primary channel for submitting and approving company expenses, with mandatory selection of expense type and tax code at submission.
Configuration work focused on approval workflows and expense coding controls, enabling approvers to validate accounting entries before coding and posting documents to the general ledger. The implementation formalized processes around raising purchase requisitions and approving invoices, so procurement approvals and expense approvals were coordinated with accounting validation.
Operational coverage included the central finance team responsible for maintaining the Group Balance Sheet across 12 accounts, completing full intercompany reconciliations each month, and preparing intracompany recharges. SAP Concur Expense provided the approved source records needed to support month end closing, balance sheet reconciliations, and any journals required for intercompany accounting.
Governance was adjusted to require expense approvals through SAP Concur Expense, enforcing consistent expense type and tax selection and channeling external and internal audit queries through the finance function. Day to day responsibilities tied to the system included supplying monthly variance reports to the director, providing ad-hoc reports to site managers, chasing overdue payments, updating the fixed assets register, and amending the vehicle database, all coordinated with GL posting workflows.
The implementation positioned SAP Concur Expense as the operational hub for Expense Management, aligning expense approval controls with month end close processes, intercompany accounting requirements, and procurement approval steps across the Mercedes-Benz Retail Group in the United Kingdom.
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Mercedes-Benz Retail Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gubagoo | Legacy | Gubagoo ChatSmart | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Mercedes-Benz Retail Group implemented Gubagoo ChatSmart on its website. Gubagoo ChatSmart is deployed as a Chatbots and Conversational AI solution providing an embedded, customer-facing conversational interface across dealer web pages in the United Kingdom.
The implementation centers on a web-embedded chat widget configured for customer engagement workflows, enabling AI-assisted conversational sessions to qualify inquiries and capture contact information for sales and service teams. Functional capabilities follow Chatbots and Conversational AI patterns, including configurable conversational flows, automated messaging and routing, and context-aware prompts tied to vehicle and service pages to support online lead intake and customer engagement across the retailer's online presence.
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Mercedes-Benz Retail Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GForces | Legacy | GForces NetDirector | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Mercedes-Benz Retail Group implemented GForces NetDirector for eCommerce on their website. GForces NetDirector serves as the retailer's eCommerce platform and positions Mercedes-Benz Retail Group GForces NetDirector eCommerce as the online retail storefront supporting vehicle merchandising and customer lead capture.
The implementation of GForces NetDirector includes core eCommerce modules typical for digital retail, including product catalog and merchandising controls, pricing and promotions management, availability and stock presentation, and customer lead capture and enquiry workflows. Configuration focuses on storefront presentation and content management to mirror the dealer inventory and model specifications for online shoppers.
The solution is deployed on the corporate website and operates at the web storefront layer, interfacing with Mercedes-Benz Retail Group retail operations through standard web integration patterns and data synchronization for inventory and customer contacts. Operational coverage is UK centric and the platform is used to support online sales channels, marketing driven offers, and dealer facing lead distribution.
Governance and operational ownership sit with the retailer's digital retail and marketing teams, who manage catalog updates, promotional calendars, and lead handling workflows through the GForces NetDirector interface. The rollout concentrated on website integration and ongoing content and pricing governance to align online presentation with showroom and sales processes.
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Mercedes-Benz Retail Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
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Mercedes-Benz Retail Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2013 | 2013 |
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Mercedes-Benz Retail Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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|
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Mercedes-Benz Retail Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mercedes-Benz Retail Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mercedes-Benz Retail Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mercedes-Benz Retail Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mercedes-Benz Retail Group Technographics
Mercedes-Benz Retail Group is a Retail organization based in United Kingdom,
with around 1200 employees and annual revenues of $1.51 billion.
Mercedes-Benz Retail Group operates a diverse technology stack with applications such as
SAP Concur Expense, Gubagoo ChatSmart and GForces NetDirector,
covering areas like Expense Management, Chatbots and Conversational AI and eCommerce.
Mercedes-Benz Retail Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Gubagoo and GForces.
Mercedes-Benz Retail Group recently adopted applications including
GForces NetDirector in 2020, Amazon CloudFront in 2019 and Gubagoo ChatSmart in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mercedes-Benz Retail Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mercedes-Benz Retail Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mercedes-Benz Retail Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.