Atlanta, 30338, GA,
United States
Mercer Group, Inc. Technographics
Mercer Group, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercer Group, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Mercer Group, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercer Group, Inc. has purchased the following applications: GoDaddy Webmail for Collaboration in 2013, Swiftpage Act! for Marketing Automation, CRM in 2011, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercer Group, Inc. is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Swiftpage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercer Group, Inc. revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercer Group, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercer Group, Inc. Tech Stack and Enterprise Applications
Mercer Group, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Mercer Group, Inc. implemented GoDaddy Webmail as its Collaboration solution for corporate email hosted alongside its public website. Mercer Group, Inc. uses GoDaddy Webmail on their website to provide browser-based mail access and hosted mailboxes for staff. This positions GoDaddy Webmail as the primary email and messaging platform supporting client communications and internal correspondence.
GoDaddy Webmail delivers Collaboration capabilities typical of hosted email, including webmail access, mailbox administration, contact management and calendar functionality, with provisioning and administrative controls handled through the vendor console. The deployment is vendor-hosted, removing the need for on-premises mail servers and centralizing account management within the provider environment. Operational coverage focuses on Mercer Group's professional services business functions, enabling staff email, scheduling and contact workflows across the organization.
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Collaboration | Collaboration |
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2020 | 2020 |
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Mercer Group, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiftpage | Legacy | Swiftpage Act! | Marketing Automation, CRM | CRM | n/a | 2011 | 2011 |
In 2011, Mercer Group, Inc. implemented Swiftpage Act!. The deployment used Swiftpage Act!, classified as Marketing Automation,CRM, to centralize customer interaction data for the company’s sales organization and to maintain a growing account base of more than 1,500 wholesalers and distributors. The Act! database holds details of transactions and customer-facing activities that the company’s ERP does not capture, enabling frontline staff to prepare for meetings with relevant product and account context.
Swiftpage Act! was configured to provide core CRM capabilities including contact management, activity history capture, and campaign and segmentation workflows commonly associated with Marketing Automation,CRM platforms. The implementation focused on structuring customer records around transaction history and sales activity so sales staff could tailor conversations to product relevance and customer needs, and so account notes and preferences were consistently recorded.
Operational coverage centered on the sales organization and account management workflows, with the CRM serving as the authoritative source for customer-facing details used during appointments. Governance and process change emphasized using Swiftpage Act! for appointment preparation and customer notes, which the sales manager identified as helping Mercer stay closer to customers by capturing information absent from the ERP.
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Mercer Group, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Mercer Group, Inc. deployed GoDaddy to host its public website. GoDaddy is implemented as the Application Hosting and Computing Services provider for the Mercer Group, Inc. web presence, providing domain registration, DNS resolution, and web hosting capabilities that are typical for that category. The deployment scope is confined to the corporate website at mercergroupinc.com and the customer-facing content delivered through that domain.
Operational ownership is aligned with marketing and IT administrative functions within the 80-person professional services firm, with account and certificate management centralized in the GoDaddy control panel. Configuration and administration reflect standard Application Hosting and Computing Services workflows, including content management integration points, control panel provisioning, and DNS zone administration, and the GoDaddy implementation is directly referenced on the Mercer Group, Inc. website.
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IT Decision Makers and Key Stakeholders at Mercer Group, Inc.
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Apps Being Evaluated by Mercer Group, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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