Silver Spring, 20910, MD,
United States
Merchant Link Technographics
Merchant Link Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Merchant Link and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Merchant Link employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Merchant Link has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Hubspot CRM for CRM in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merchant Link is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merchant Link revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merchant Link intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Merchant Link Tech Stack and Enterprise Applications
Merchant Link ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Merchant Link implemented Oracle NetSuite ERP to consolidate its finance and accounting systems. The Oracle NetSuite ERP deployment targeted ERP Financial capabilities, applying standard financial modules such as general ledger, accounts payable, accounts receivable, billing and period close workflows consistent with an ERP Financial footprint. The implementation positioned Oracle NetSuite ERP as the primary system for transaction accounting and financial reporting across the organization.
The deployment leveraged NetSuite cloud SaaS architecture and was configured with a centralized chart of accounts, revenue recognition settings and role based access controls to align accounting, revenue operations and finance leadership. Operational scope focused on finance and accounting departments, with implementation workstreams organized around order to cash, procure to pay and month end close sequencing. Governance emphasis was placed on standardized accounting workflows and controlled user roles to improve traceability and enforce financial process discipline.
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Merchant Link Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Merchant Link deployed Cisco Webex Meetings on its website to provide an embedded conferencing layer for customer interactions and internal collaboration. Cisco Webex Meetings is used as an Audio Video and Web Conferencing solution that enables browser based join, video and audio bridging, screen sharing, host controls, recording, and attendee management for live sessions hosted from the corporate site.
The implementation emphasizes standard Audio Video and Web Conferencing functional modules, including scheduled meeting rooms, ad hoc meeting launch, cloud recording, participant controls and meeting security settings. Configuration work focused on account level administration, host role provisioning, meeting templates and default media policies to standardize meeting behavior across use cases.
Operationally the deployment is delivered as a cloud hosted conferencing service surfaced through the Merchant Link website, supporting external facing customer meetings and internal teams such as sales, support and corporate communications. Access is provided via browser join and native client paths, with the web integration serving as the primary entry point for external attendees.
Governance covers centralized administrator control, user provisioning and meeting policy enforcement to manage host privileges and recording retention. Scheduling workflows were aligned with existing calendar and web booking patterns to ensure consistent session setup and attendee onboarding.
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Collaboration | Collaboration |
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2019 | 2019 |
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Merchant Link CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013, Merchant Link implemented Hubspot CRM as a cloud based CRM to centralize inbound lead handling from its website. Merchant Link adopted Hubspot CRM to consolidate contact records, capture web form submissions, and provide sales pipeline visibility for sales and marketing users.
Deployment focused on embedding HubSpot on the Merchant Link website to feed captured contacts and behavioral signals directly into the CRM. Operational coverage prioritized sales and marketing functions, with governance centered on a single contact database and defined marketing to sales handoff workflows to route web generated leads to account teams.
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Merchant Link IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Merchant Link CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Merchant Link
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President and CEO | CXO | Finance | ||||
| Chief Information Officer | CXO | IT | ||||
| Chief Financial Officer | CXO | Finance |
Apps Being Evaluated by Merchant Link Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||