Merthyr Tydfil, CF47 8AN,
United Kingdom
Merthyr Tydfil County Borough Council Technographics
Merthyr Tydfil County Borough Council Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Merthyr Tydfil County Borough Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Merthyr Tydfil County Borough Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Merthyr Tydfil County Borough Council has purchased the following applications: Unit4 Business World for ERP Financial in 2020, Vivup for Benefits Administration in 2020, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merthyr Tydfil County Borough Council is running and its propensity to invest more and deepen its relationship with UNIT4 , Barclaycard , Vivup or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merthyr Tydfil County Borough Council revenues, which have grown to $167.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merthyr Tydfil County Borough Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Merthyr Tydfil County Borough Council Tech Stack and Enterprise Applications
Merthyr Tydfil County Borough Council ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Business World | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Merthyr Tydfil County Borough Council implemented Unit4 Business World as its ERP Financial platform. The deployment centralized financial management and spend visibility to support procurement and budgetary controls across the council.
Unit4 Business World was configured to consolidate accounts payable and general ledger workflows, provide budgeting and financial reporting, and support procurement spend analysis. Core ERP Financial capabilities such as AP processing, GL consolidation, budget control, supplier master data and reporting were applied to normalize disparate spend records and enable longitudinal trend analysis.
Spend data sources explicitly included Agresso for AP and GL, the council P2P system, Barclaycard spend management and the Atamis spend analysis system, and data was pulled together into Unit4 Business World for consolidated analysis. Consolidation targeted at least three years plus the current year of transactional data to surface external market forces and pricing trends for procurement analysis.
Governance and operational practice were adapted to reflect spend against budget at the service area level, with reconciled trends used to identify under or overspends and to drive corrective action. The consolidated Unit4 Business World ERP Financial view supported procurement decision points by requiring clear cases for progressing projects based on available budget, projected spend and potential efficiencies.
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Expense Management | ERP |
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2020 | 2020 |
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Merthyr Tydfil County Borough Council HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vivup | Legacy | Vivup | Benefits Administration | HCM | n/a | 2020 | 2020 |
In 2020 Merthyr Tydfil County Borough Council deployed Vivup as a Benefits Administration application on its public-facing employee portal. Vivup is provisioned via the council branded site at merthyr.vivup.co.uk and supports the council workforce of approximately 2500 staff across municipal departments.
The Vivup implementation centers on employee self-service and benefits enrollment capabilities, aligning with core Benefits Administration functionality. Configuration emphasized role based access for HR administrators, automated enrolment workflows for lifecycle events, and web portal delivery of benefits communications to staff.
Operational ownership for Vivup sits with HR and benefits administration teams, who use the council hosted Vivup portal for ongoing benefits management, user support, and staff communications across departments. The deployment provides a centralized, web accessible interface for council employees to manage benefits and for HR to administer entitlements in line with public sector benefits administration practices.
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Core HR | HCM |
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2015 | 2015 |
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Employee Self Service | HCM |
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2015 | 2015 |
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Employee Self Service | HCM |
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2020 | 2020 |
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Merthyr Tydfil County Borough Council AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Merthyr Tydfil County Borough Council deployed GumGum on its public website. The deployment uses GumGum to enable contextually targeted, image-aware advertising and semantic content recognition capabilities consistent with Artificial Intelligence Marketing platforms. The implementation is hosted within the council web estate and is operated by the digital services and communications teams to support online audience engagement and targeted content delivery. This positions Merthyr Tydfil County Borough Council GumGum Artificial Intelligence Marketing as a customer-facing digital communications layer on the council website.
Functional capabilities configured include contextual ad delivery, page-level semantic and image analysis for content relevance, and viewability-aware placement selection, reflecting standard modules of GumGum. The solution is implemented on the site front-end, where it analyzes page content to inform creative selection and placement, with operational ownership retained by the council’s communications and web teams. Governance focuses on editorial alignment with public sector messaging and operational controls for website channel deployment. The configuration directly supports the council’s digital communications and marketing functions through the GumGum Artificial Intelligence Marketing deployment.
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Merthyr Tydfil County Borough Council Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Merthyr Tydfil County Borough Council CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Merthyr Tydfil County Borough Council PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Merthyr Tydfil County Borough Council IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Network Management and Monitoring | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Merthyr Tydfil County Borough Council
| First Name | Last Name | Title | Function | Department | Phone | |
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| ICT Manager | Manager | Finance | ||||
| Chief Finance Officer | CXO | Finance | ||||
| Procurement Officer | Manager | Procurement | ||||
| Chief Executive Officer | CXO | Finance |
Apps Being Evaluated by Merthyr Tydfil County Borough Council Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||