Metalcraft
3360 9th Street SW,
Mason City, 50401, IA,
United States
Mason City, 50401, IA,
United States
1 800-437-5283
Professional Services
Metalcraft Technographics
Metalcraft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Metalcraft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Metalcraft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Metalcraft has purchased the following applications: Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020, Zoho Mail for Collaboration in 2022, Microsoft Clarity for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Metalcraft is running and its propensity to invest more and deepen its relationship with Salesforce , Zoho Corp. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Metalcraft revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Metalcraft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Metalcraft Tech Stack and Enterprise Applications
Metalcraft AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Metalcraft implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. Metalcraft configured Salesforce Chat as its Chatbots and Conversational AI solution for real-time visitor engagement, routing inbound conversations to internal agents to support customer service and lead capture workflows.
The deployment architecture centered on an embedded web chat widget connected to the Salesforce agent console and CRM, leveraging standard capabilities such as session routing, skills-based queueing, canned responses, chat transcript capture as interaction records, and basic automation for escalation to human agents. Configuration work included agent profiles, operating hours, routing rules, response templates and transcript retention settings aligned with service workflows.
Operational coverage focused on website-based engagement for Metalcraft’s customer service and sales teams within the United States, sized to a 50-person professional services organization. Governance emphasized ownership of chat templates, SLA targets for response handling, CRM record linkage for follow up, and a staged rollout on idplate.com to validate routing and agent console workflows.
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Metalcraft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Mail | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Metalcraft implemented Zoho Mail as its corporate email platform. The deployment of Zoho Mail, classified in the Collaboration category, was configured to host domain-based email for idplate.com and to surface contact addresses and webmail access via the company's website.
Configuration work covered account provisioning aligned to a roughly 50-person organization, mailbox configuration, and standard mail routing for SMTP and IMAP access to desktop and mobile clients, reflecting core Collaboration capabilities such as webmail, calendar adjacency, and administrative mailbox controls. Governance and operational scope focused on company-wide email for customer support, sales inquiries, and operations, with administrative controls for account lifecycle and basic email policy enforcement.
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Metalcraft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Metalcraft deployed Microsoft Clarity on its public website to support Marketing Analytics. The implementation centralized client-side behavioral telemetry for the marketing team, using Microsoft Clarity session replays, heatmaps, and aggregate engagement dashboards to surface click patterns and scroll behavior across product and informational pages.
Deployment was executed by embedding the Microsoft Clarity tracking snippet across the site and configuring site and page filters to prioritize recordings on key conversion and landing pages, with consent aware collection settings aligned to privacy requirements. Operational access was scoped to marketing and web operations users, with role based dashboard permissions and tagging workflows defined for page level event annotation and UX investigation. The implementation focused on frontend telemetry collection and dashboarding to inform content and user experience decisions rather than on backend integration with enterprise systems.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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Metalcraft ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Metalcraft PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Metalcraft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Metalcraft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Metalcraft
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Metalcraft Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Metalcraft IT executives and key decision makers. This section highlights Metalcraft's latest recorded technology evaluations, including Adams Keegan Efficenter Payroll for Payroll on 2026-07-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Metalcraft digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-07-08 | Metalcraft | Evaluated | Adams Keegan | Adams Keegan Efficenter Payroll | Payroll | HCM |
FAQ - APPS RUN THE WORLD Metalcraft Technographics
Metalcraft is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Metalcraft operates a diverse technology stack with applications such as
Salesforce Chat (formerly Salesforce Live Agent), Zoho Mail and Microsoft Clarity,
covering areas like Chatbots and Conversational AI, Collaboration and Marketing Analytics.
Metalcraft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Zoho Corp. and Microsoft.
Metalcraft recently adopted applications including
Zoho Mail in 2022, Microsoft Clarity in 2022 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Metalcraft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Metalcraft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Metalcraft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.