Metro Tukku Technographics
Metro Tukku Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Metro Tukku and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Metro Tukku employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Metro Tukku has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, SAP Commerce Cloud (ex Hybris) for eCommerce in 2022, Hubspot CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Metro Tukku is running and its propensity to invest more and deepen its relationship with Teamtailor , SAP , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Metro Tukku revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Metro Tukku intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Metro Tukku Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022 Metro Tukku implemented Teamtailor ATS to manage candidate attraction and application intake on its public careers site. The Teamtailor ATS is embedded on Metro Tukku's website and is used to capture applications for roles across distribution, warehouse, logistics and corporate functions, aligning with the Recruiting,Applicant Tracking System category. Metro Tukku is a Finland based distributor with roughly 150 employees and the deployment centers on site hiring and corporate recruiting workflows.
Configuration emphasized careers page integration, structured job posting workflows, applicant pipelines and candidate profile management, reflecting standard Recruiting,Applicant Tracking System capabilities. Teamtailor ATS was set up to centralize candidate records, manage stage based hiring workflows and present role content to applicants directly on the website. Governance focused on HR ownership of the candidate pipeline and regular updates to careers content and hiring stages.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Metro Tukku implemented SAP Commerce Cloud (ex Hybris) as the primary commerce engine for its public website metrotukku.fi, establishing a cloud-hosted eCommerce channel for the distribution business. SAP Commerce Cloud (ex Hybris) is used to support online ordering and storefront workflows that align with Metro Tukku's commercial operations in Finland.
The implementation centers on standard eCommerce functional modules including product content and catalog management, storefront rendering, customer account and B2B ordering flows, checkout and payment orchestration, pricing and promotions management, search and navigation, and order management capabilities. SAP Commerce Cloud (ex Hybris) is configured to provide product information management and merchandising controls for the distribution catalog, and to enable extensible API driven storefront and commerce services.
Operational coverage focuses on the web sales channel and supports Metro Tukku's commercial and eCommerce teams for online merchandising and order processing. Governance emphasizes centralized commerce operations and catalog stewardship, with the platform leveraged as the single cloud commerce layer for the company website, and APIs and headless capabilities used to connect storefront experiences with backend services.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Metro Tukku deployed Hubspot CRM to centralize customer interactions for its distribution business. Metro Tukku is using Hubspot CRM on their website to capture inbound leads and feed contact records into the CRM database, and the deployment focuses on front-office commercial workflows and central contact management. Configuration includes contact management, deal pipeline tracking, web form lead capture from the public site, activity logging, and standard pipeline reporting and dashboards. Integration with the corporate website is explicit, routing form submissions directly into Hubspot CRM for immediate sales follow up, and operational coverage spans sales and marketing teams across Metro Tukku, establishing Hubspot CRM as the primary system for lead-to-deal processes with governance focused on standardizing pipeline stages and activity-based handoffs between marketing and sales.
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Customer Engagement | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Metro Tukku
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Apps Being Evaluated by Metro Tukku Executives
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