MFASCO
16199 Common Road,
Roseville, 48066, MI,
United States
Roseville, 48066, MI,
United States
1 800-221-9222
Consumer Packaged Goods
MFASCO Technographics
MFASCO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MFASCO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 MFASCO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MFASCO has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Shopper Approved Product Ratings and Reviews for Product Review Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MFASCO is running and its propensity to invest more and deepen its relationship with Olark , Google , Shopper Approved or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MFASCO revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MFASCO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MFASCO Tech Stack and Enterprise Applications
MFASCO AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, MFASCO implemented Olark Live Chat on its website. The deployment uses the Olark Live Chat solution within the Chatbots and Conversational AI category to provide a web based live chat widget for customer service and sales inquiry capture. Implementation consisted of embedding the Olark Live Chat JavaScript snippet across product and contact pages, configuring the live chat widget, and enabling standard capabilities such as real time visitor monitoring, chat transcripts, and offline messaging.
Operational ownership is centered on the small internal customer support and sales personnel, with administrator controls for chat routing, canned responses, and transcript access configured to match MFASCO workflows. The implementation scope is site wide on the corporate website, and governance focused on chat handling procedures and message archival for customer follow up. Olark Live Chat is referenced by name as the application in the Chatbots and Conversational AI category in MFASCO's web engagement stack.
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MFASCO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, MFASCO deployed Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities for the company, supporting core productivity and communication functions. The implementation is observable from public signals on the corporate website and was provisioned for a small, US-based workforce of about 20 employees.
The Google Workspace (Formerly Google G-Suite) deployment centers on standard Collaboration modules, including Gmail for corporate email, Google Drive for file storage and sharing, Google Docs, Sheets and Slides for document collaboration, Google Calendar for scheduling, and Google Meet for virtual meetings, with centralized administration through the Google Admin console. Configuration aligns with common collaboration workflows, featuring shared drives and group-based access controls to support cross-functional document collaboration between operations, sales and finance.
No specific third party system integrations or implementation partners are listed in public signals for this rollout. Governance is managed through Google Workspace administrative controls, with user provisioning and access management handled at the tenant level to maintain company-wide collaboration policies and device access.
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MFASCO eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopper Approved | Legacy | Shopper Approved Product Ratings and Reviews | Product Review Management | eCommerce | n/a | 2020 | 2020 |
In 2020, MFASCO implemented Shopper Approved Product Ratings and Reviews on its public website, adopting Product Review Management to capture validated customer feedback across its product catalog. The deployment relies on embedded review widgets and site-side JavaScript to collect star ratings and text reviews, while the vendor-hosted platform provides storage and moderation interfaces. Shopper Approved Product Ratings and Reviews functions as the primary web feedback channel for product pages and buyer interactions.
Configuration emphasized standard Product Review Management capabilities, including review collection forms, on-site display widgets, rating aggregation, and an administrative moderation dashboard to manage publishing and response workflows. Operational coverage focused on marketing and customer service teams that manage review moderation, content publishing rules, and customer response processes through the application interface. Governance centered on content moderation and publishing workflows, with controls to govern review visibility and ensure consistent handling of customer feedback.
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MFASCO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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MFASCO PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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MFASCO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MFASCO
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President | CXO | Finance | |
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VP Operations | VP | Operations | |
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General manager | Manager | Finance | |
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Apps Being Evaluated by MFASCO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MFASCO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MFASCO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MFASCO Technographics
MFASCO is a Consumer Packaged Goods organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
MFASCO operates a diverse technology stack with applications such as
Olark Live Chat, Google Workspace (Formerly Google G-Suite) and Shopper Approved Product Ratings and Reviews,
covering areas like Chatbots and Conversational AI, Collaboration and Product Review Management.
MFASCO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Olark, Google and Shopper Approved.
MFASCO recently adopted applications including
Postmark in 2021, Cloudflare CDN in 2021 and Shopper Approved Product Ratings and Reviews in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MFASCO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MFASCO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MFASCO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.