Janesville, 53546, WI,
United States
Mid-State Equipment Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mid-State Equipment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Mid-State Equipment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mid-State Equipment has purchased the following applications: CDK MyDealer for Automotive Dealership CRM in 2012, Microsoft 365 for Collaboration in 2020, CDK IntelliDealer DMS for Dealership Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mid-State Equipment is running and its propensity to invest more and deepen its relationship with CDK Global , Microsoft , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mid-State Equipment revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mid-State Equipment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK MyDealer | Automotive Dealership CRM | CRM | n/a | 2012 | 2012 | In 2012, Mid-State Equipment implemented CDK MyDealer, an Automotive Dealership CRM. The deployment is surfaced on the dealership website for internet-facing customer access and lead capture. Mid-State Equipment operates in the United States with about 100 employees and reported revenue of 15000000. CDK MyDealer is used to consolidate dealer CRM workflows, configured to manage contact and lead management, sales pipeline tracking, inventory visibility and service appointment scheduling. The CDK MyDealer implementation captures internet leads directly from the website and supports authenticated customer login for self-service interactions, centralizing customer records and communication history across functions. Operational coverage centers on dealership sales, service, parts and marketing workflows, with the web-facing CDK MyDealer interface routing inbound leads and supporting appointment booking. Governance is handled at the dealer level, with role based access controls and dealer administrative configuration used to manage user permissions and workflow rules. | |
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Automotive Dealership CRM | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK IntelliDealer DMS | Dealership Management | ERP Services and Operations | n/a | 2012 | 2012 |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2019 | 2019 |
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