Istanbul, 34758,
Turkey
Migros Ticaret Technographics
Migros Ticaret Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Migros Ticaret and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53748 Migros Ticaret employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Migros Ticaret has purchased the following applications: Migros Blockchain for Blockchain Platform in 2020, Hotjar for Customer Experience in 2020, Microsoft Azure Monitor for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Migros Ticaret is running and its propensity to invest more and deepen its relationship with In-House Applications , Hyperledger , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Migros Ticaret revenues, which have grown to $7.36 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Migros Ticaret intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Migros Ticaret Tech Stack and Enterprise Applications
Migros Ticaret Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | Migros Blockchain | Blockchain Platform | Blockchain | n/a | 2020 | 2020 |
In 2020, Migros Ticaret implemented Migros Blockchain, a Blockchain Platform designed to provide transparent traceability and food safety visibility for fresh produce. The implementation was exposed to consumers through the Migros Mobile Application, where customers can access the Migros Blockchain menu and scan the MB logo on products to follow product journeys from field to store shelf.
Migros Blockchain was developed as an in-house application with implementation cooperation from Microsoft and Obase, delivering a blockchain infrastructure built around a noncentral block data registry and encoded transaction tracking. Fruit and vegetable items are added to the block registry as discrete transactions, creating an immutable audit trail that does not permit retrospective alteration of recorded entries.
Functional capability coverage focuses on supply chain traceability, product onboarding, and consumer-facing verification workflows, and it specifically covers more than 750 varieties of fruits and vegetables sold in Migros stores. The Migros Mobile Application integration provides the primary access point for customers, while backend capture points record supply process events to the blockchain to preserve provenance and quality data across the supply chain.
Governance and operational intent emphasize data immutability and transparent access to supply process information, supporting business functions in quality assurance, food safety, supply chain operations, and customer engagement. The system is positioned to provide reliable product information to consumers through the Migros Mobile Application under the Migros Blockchain menu.
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Migros Ticaret CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Migros Ticaret implemented Hotjar on its public website. Hotjar was deployed as a Customer Experience solution to capture on-site user behavior and support web UX, e-commerce and customer experience decision making for Migros Ticaret.
The implementation instruments the site with client-side tagging to enable core Hotjar capabilities, including session recordings, heatmaps, funnel analysis and on-page feedback widgets, reflecting standard Customer Experience functional modules. Hotjar data is used for qualitative behavioral analysis and conversion funnel review, with the full application name Hotjar appearing in site instrumentation.
Operational coverage is the Migros Ticaret corporate web estate, with usage oriented toward digital, e-commerce, product and UX teams in Turkey. Governance considerations for the deployment include analytics ownership, cookie consent and data retention practices to align Hotjar usage with privacy requirements.
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Migros Ticaret ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Monitor | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Migros Ticaret deployed Microsoft Azure Monitor to instrument its corporate website and web application surface. The engagement targets Application Performance Management for the customer facing web estate, establishing centralized observability across availability, latency, and error telemetry.
Microsoft Azure Monitor was configured to collect metrics, logs, and application telemetry, and to surface those signals through dashboards and alerting rules consistent with Application Performance Management practices. The deployment includes centralized log analytics storage, configurable metric retention, alert thresholds and role based dashboard views to support operational monitoring and on call workflows.
Operational coverage is focused on the public website and associated web application tiers, providing insights for IT operations, DevOps, and web engineering teams. Governance around alert routing and documented incident response procedures was established to ensure monitored signals translate into operational actions.
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Migros Ticaret IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Migros Ticaret
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Migros Ticaret Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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