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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Milkbasket India Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Webmail Collaboration Collaboration n/a 2022 2022
Collaboration Collaboration 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MSG91 Legacy MSG91 Campaign Campaign Management CRM n/a 2019 2019
In 2019, Milkbasket India implemented MSG91 Campaign for Campaign Management to deliver onboarding messages, OTPs, order updates, back-in-stock alerts and promotional offer reminders to grocery customers across India. The deployment used MSG91 Campaign as the primary messaging engine to support both transactional and programmable SMS use cases for customer engagement and retention. MSG91 Campaign was configured to handle programmable SMS workflows, OTP verification flows, transactional order notifications, back-in-stock alerts and scheduled promotional offer reminders. Implementation included campaign orchestration capabilities for retention and promotional campaigns, template management for recurring messages and scheduling to support timed offers and customer lifecycle touches. Operational integration focused on embedding MSG91 Campaign into customer onboarding and order processing workflows, enabling automated message triggers across the order lifecycle and reengagement sequences for shoppers. The solution operated across Milkbasket customer engagement and operations teams nationwide, servicing grocery customer communications across India. Governance practices emphasized centralized template control and scheduled campaign approvals to manage promotional cadence and regulatory messaging consistency. Reported outcomes from the case study included improved operational reliability of messaging and an increase in repeat sales following use of MSG91 Campaign.
Customer Engagement CRM 2024 2024
Marketing Analytics CRM 2024 2024
Marketing Analytics CRM 2024 2024
Tag Management CRM 2024 2024
Tag Management CRM 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OpenResty Legacy OpenResty ENTERPRISE Apps Development PaaS n/a 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2018 2018
Domain Name System (DNS) IaaS 2020 2020
Domain Name System (DNS) IaaS 2024 2024
Domain Name System (DNS) IaaS 2024 2024
Network Management and Monitoring IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Milkbasket India

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Milkbasket India Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Milkbasket India IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Milkbasket India digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Milkbasket India Technographics
Milkbasket India is a Retail organization based in India, with around 600 employees and annual revenues of $12.0 million.
Milkbasket India operates a diverse technology stack with applications such as GoDaddy Webmail, MSG91 Campaign and OpenResty ENTERPRISE, covering areas like Collaboration, Campaign Management and Apps Development.
Milkbasket India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GoDaddy, MSG91 and OpenResty.
Milkbasket India recently adopted applications including Branch Engagement in 2024, Google Conversion Tracking in 2024 and AppsFlyer Marketing Analytics in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Milkbasket India’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Milkbasket India’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Milkbasket India technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.