Gurugram, 122004,
India
Milkbasket India Technographics
Milkbasket India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Milkbasket India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Milkbasket India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Milkbasket India has purchased the following applications: GoDaddy Webmail for Collaboration in 2022, MSG91 Campaign for Campaign Management in 2019, OpenResty ENTERPRISE for Apps Development in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Milkbasket India is running and its propensity to invest more and deepen its relationship with GoDaddy , Google , MSG91 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Milkbasket India revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Milkbasket India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Milkbasket India Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MSG91 | Legacy | MSG91 Campaign | Campaign Management | CRM | n/a | 2019 | 2019 |
In 2019, Milkbasket India implemented MSG91 Campaign for Campaign Management to deliver onboarding messages, OTPs, order updates, back-in-stock alerts and promotional offer reminders to grocery customers across India. The deployment used MSG91 Campaign as the primary messaging engine to support both transactional and programmable SMS use cases for customer engagement and retention.
MSG91 Campaign was configured to handle programmable SMS workflows, OTP verification flows, transactional order notifications, back-in-stock alerts and scheduled promotional offer reminders. Implementation included campaign orchestration capabilities for retention and promotional campaigns, template management for recurring messages and scheduling to support timed offers and customer lifecycle touches.
Operational integration focused on embedding MSG91 Campaign into customer onboarding and order processing workflows, enabling automated message triggers across the order lifecycle and reengagement sequences for shoppers. The solution operated across Milkbasket customer engagement and operations teams nationwide, servicing grocery customer communications across India.
Governance practices emphasized centralized template control and scheduled campaign approvals to manage promotional cadence and regulatory messaging consistency. Reported outcomes from the case study included improved operational reliability of messaging and an increase in repeat sales following use of MSG91 Campaign.
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Customer Engagement | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| OpenResty | Legacy | OpenResty ENTERPRISE | Apps Development | PaaS | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Milkbasket India
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Milkbasket India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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