Mint Technographics
Mint Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mint and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Mint employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mint has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Oracle NetSuite Commerce for eCommerce in 2020, Oracle NetSuite CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mint is running and its propensity to invest more and deepen its relationship with Google , Oracle , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mint revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mint intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mint Tech Stack and Enterprise Applications
Mint Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Mint implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace appears on Mint's website and functions as the cloud-based email and productivity backbone for the ten employee retail business. The deployment leverages core Collaboration capabilities including Gmail for corporate email, Calendar for scheduling, Drive for file storage, and Docs, Sheets and Slides for real-time document collaboration and content creation.
Google Workspace (Formerly Google G-Suite) configuration reflects a small business, single-domain, cloud-hosted SaaS architecture with centralized administration through the Google Admin console, user provisioning, and access controls. Governance is focused on account management and sharing policies to manage retail operations, customer support and marketing workflows while enabling web-based access for on site and remote staff.
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Mint eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Mint implemented Oracle NetSuite Commerce on its public website to serve as the company eCommerce platform. Oracle NetSuite Commerce is used to deliver the online storefront and customer checkout experience for this US retail business, and the deployment aligns with the operational needs of a 10 person organization.
The implementation focuses on standard eCommerce functional modules, including storefront merchandising, catalog management, shopping cart and checkout workflows, order management, and inventory visibility. Operational coverage centers on online sales, order fulfillment, customer service, and merchandising, with governance organized around centralized catalog and pricing controls managed through the Oracle NetSuite Commerce administration interface.
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Mint CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Mint implemented Oracle NetSuite CRM. Oracle NetSuite CRM is deployed on Mint's public website and serves as the companys primary CRM for customer relationship management and sales pipeline activities. The implementation maps to the CRM category and focuses on contact and lead capture, opportunity tracking, and account management functions appropriate for a small retail operation.
The deployment is configured to capture web leads and synchronize contact records into Oracle NetSuite CRM, enabling centralized contact management and sales activity tracking for Mint's compact team. Operational ownership is centralized to a single administrator or small operations group, with configuration centered on web-to-CRM forms, contact synchronization workflows, and basic sales stage automation. Governance is lightweight and oriented toward rapid updates to site-driven engagement and CRM workflows, reflecting the companys small scale and direct coupling of website interactions to customer relationship processes.
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Mint IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Mint
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President & Creative Director | Director | Finance | |
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Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by Mint Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||