Mintel
4 Playhouse Yard,
London, EC4V 5EX,
United Kingdom
London, EC4V 5EX,
United Kingdom
44 20 7606-4533
Professional Services
Mintel Technographics
Mintel Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mintel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Mintel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mintel has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2017, Greenhouse ATS for Applicant Tracking System in 2011, Infegy AI for Artificial Intelligence Marketing in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mintel is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mintel revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mintel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mintel Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Mintel implemented Microsoft Dynamics GP as its ERP Financial solution, deploying the application into the Head Office Accounts Department in London. Microsoft Dynamics GP served as the primary accounting application that underpinned financial accounting workflows and supported payment processes for Mintel's global network of Shoppers.
Configuration and operational responsibilities centered on transactional finance modules and reconciliation workflows, including maintenance of invoice and staff expenses management software, user provisioning, approval workflow management, system query resolution, and troubleshooting. The implementation covered core Dynamics GP processes such as fixed assets depreciation runs, budget transfers, account creation, exchange rates upload, month-end handling of prepayments and accruals with supporting schedules reconciled, and preparation of year-end audit schedules and queries.
Integrations were explicitly executed using SmartConnect to import and transform data from multiple sources into Microsoft Dynamics GP, with SmartConnect connectors and custom integration tools created to automate manual data entry and integration tasks, an approach intended to achieve efficiencies. Operational coverage extended across the Head Office Accounts function in London and the finance activities that manage the global Shoppers payment lifecycle, affecting accounts payable, fixed assets accounting, budgeting, currency management, and audit support functions.
Governance and process changes emphasized centralized user administration, disciplined approval workflows, and documented month-end and year-end procedures, with a Financial Accountant - Systems role responsible for running processes, building and customising SmartConnect integrations, and supporting ad hoc accounting projects. The implementation required strong operational skill sets including advanced Excel and SmartConnect familiarity to support ongoing automation, reconciliations, and control of Dynamics GP financial processes.
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011, Mintel implemented Greenhouse ATS. The implementation leveraged Greenhouse ATS as Mintel's Applicant Tracking System and is integrated into Mintel's public careers site, reflecting its use on their website. Mintel is a United Kingdom professional services firm with approximately 1,600 employees.
Configuration focused on core applicant tracking workflows including job requisition posting, candidate capture and parsing, structured interview orchestration, and offer workflow management. The Greenhouse ATS deployment used configurable application forms and scorecards to standardize evaluation across roles, and reporting and dashboards provided recruiting operations visibility.
Operational coverage centered on Talent Acquisition and hiring managers within Mintel's UK recruiting organization, with the career site integration delivering live job listings and application routing into the Greenhouse ATS. The setup established role-based permissions for recruiters and hiring stakeholders to manage requisitions, candidate pipelines, and interview scheduling.
Governance included standardized hiring workflows, interview scorecard policies, and change control for job posting templates and candidate communication templates. Role-based access controls and audit logging were configured to support recruiting compliance and accountability.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infegy | Legacy | Infegy AI | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2025 | 2025 |
In 2025 Mintel implemented Infegy AI, using the application as part of its Artificial Intelligence Marketing toolkit to accelerate social listening and consumer research for its Food & Drink clients in the United Kingdom. The deployment complemented Mintel's existing use of Infegy Atlas, aligning AI-powered analytics with client-facing research workflows.
The Infegy AI implementation focused on AI-enabled social listening capabilities, leveraging category-aligned features such as automated topic extraction, sentiment analysis, and rapid dataset curation to surface consumer trends. Configuration emphasized reusable research templates and model tuning to support analysis of food and drink conversations across social channels.
Operational scope centered on Mintel's consumer research and client delivery teams in the United Kingdom, where Infegy AI and Infegy Atlas were used to ingest and centralize diverse social datasets for reporting. The implementation streamlined data preparation and indexing, enabling faster generation of client-facing reports and briefs.
Governance included standardizing analytic workflows and embedding Infegy AI outputs into Mintel's research templates and client delivery processes, supported by team training and a phased rollout across research teams. Outcomes reported in the Infegy case study include quicker access to diverse social datasets and improved client-facing research outputs.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2014 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2008 | 2008 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mintel
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mintel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Mintel Technographics
Mintel is a Professional Services organization based in United Kingdom,
with around 1600 employees and annual revenues of $175.0 million.
Mintel operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Greenhouse ATS and Infegy AI,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
Mintel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Greenhouse and Infegy.
Mintel recently adopted applications including
Infegy AI in 2025, Infegy Starscape in 2024 and Adobe Marketo in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mintel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mintel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mintel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.