Mirakl
12 Rue de Lübeck,
Paris, 75116,
France
Paris, 75116,
France
33 1 72 31 62 00
Professional Services
Mirakl Technographics
Mirakl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mirakl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Mirakl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mirakl has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mirakl is running and its propensity to invest more and deepen its relationship with Greenhouse , Docebo , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mirakl revenues, which have grown to $195.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mirakl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Mirakl Tech Stack and Enterprise Applications
Mirakl HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Mirakl deployed Greenhouse ATS as its Applicant Tracking System on its corporate careers website. The Greenhouse ATS implementation centralized job posting and candidate tracking workflows and established the careers page as the primary intake channel for applicants.
Greenhouse ATS was configured to manage requisitions, applicant pipelines, interview scheduling, and candidate scorecards, aligning recruiting workflows with structured stages and role based evaluation. The deployment uses Greenhouse hosting in a SaaS model and captures candidate data directly from Mirakl's website into Greenhouse ATS, enabling recruiter collaboration, structured hiring processes, and centralization of applicant data for the recruiting function.
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Learning and Development | HCM |
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2020 | 2020 |
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Mirakl AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Mirakl deployed Drift AI Chatbot on its public website. Drift AI Chatbot provides Chatbots and Conversational AI capabilities to deliver real-time customer engagement and automated conversational qualification for site visitors. The implementation created a web-facing conversational layer that handles initial inquiries and routes qualifying interactions for follow up.
Configuration emphasized category-aligned functional modules including natural language understanding, scripted playbooks, lead capture forms, and handoff triggers to human agents. Operational scope focused on digital engagement supporting sales and customer success business functions, with governance centered on conversational content management and iterative playbook updates. The Mirakl Drift AI Chatbot deployment links Mirakl, Drift AI Chatbot, Chatbots and Conversational AI, and customer engagement workflows into a unified web engagement capability.
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Mirakl Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Mirakl deployed Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across its corporate workforce. Google Workspace (Formerly Google G-Suite) supplies core Collaboration functionality such as enterprise email, calendaring, document coauthoring, cloud file storage, and video conferencing, supporting standard collaborative workflows within the business.
The deployment is managed through Google’s administrative console, with domain-based account provisioning, user and group lifecycle controls, shared Drive structures and policy-driven access settings implemented to govern information sharing. Functional modules in use include Gmail, Calendar, Drive, Docs, Sheets and Meet as primary collaboration tooling, configured to support Mirakl’s professional services, product, sales and marketing teams. Mirakl uses Google Workspace (Formerly Google G-Suite) on its website, indicating the application is part of the company’s visible technology footprint and corporate communication stack. Governance is delivered via centralized administration, role-based group management and collaboration policies to control external sharing and maintain corporate compliance.
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Mirakl Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2022 | 2022 |
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Mirakl eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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Mirakl CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Mirakl EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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Mirakl ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Mirakl TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Mirakl PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Mirakl IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Mirakl
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Human Resources Officer | CXO | HR | |
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Director of HR Excellence | Director | HR | |
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VP, People & Talent | VP | HR | |
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Software QA Engineer | Non Manager | IT | |
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Apps Being Evaluated by Mirakl Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mirakl IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mirakl digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Mirakl Technographics
Mirakl is a Professional Services organization based in France,
with around 750 employees and annual revenues of $195.0 million.
Mirakl operates a diverse technology stack with applications such as
Greenhouse ATS, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
Mirakl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Drift and Google.
Mirakl recently adopted applications including
Voyado in 2025, Contentful Content Platform in 2022 and Adobe Experience Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mirakl’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mirakl’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mirakl technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.