Mitteldeutscher Rundfunk Technographics
Mitteldeutscher Rundfunk Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mitteldeutscher Rundfunk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Mitteldeutscher Rundfunk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mitteldeutscher Rundfunk has purchased the following applications: Microsoft 365 for Collaboration in 2022, Adobe Experience Cloud for Customer Experience in 2018, Mitel Critical Event Management for Critical Event Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mitteldeutscher Rundfunk is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , CleverReach or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mitteldeutscher Rundfunk revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mitteldeutscher Rundfunk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mitteldeutscher Rundfunk Tech Stack and Enterprise Applications
Mitteldeutscher Rundfunk Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Mitteldeutscher Rundfunk implemented Microsoft 365 as its primary Collaboration platform. The broadcaster deployed Microsoft 365 across its approximately 2000-employee organization, and Microsoft 365 is used on the MDR website to surface collaboration capabilities that support web-facing content workflows and editorial coordination.
The implementation emphasized standard Microsoft 365 modules including Microsoft Teams for real-time communication, Exchange Online for mail, SharePoint Online for intranet and document management, and OneDrive for secure file storage and sync. The environment was provisioned as a Microsoft cloud tenant with Azure Active Directory based identity and role based access controls to enable centralized governance, editorial permission models, and managed information architecture. Operational coverage targeted editorial, production, and corporate communications functions, with configuration focused on collaboration governance, document lifecycle rules, and publishing workflow orchestration.
|
Mitteldeutscher Rundfunk CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Mitteldeutscher Rundfunk implemented Adobe Experience Cloud on its website to strengthen its Customer Experience capabilities. The deployment used Adobe Experience Cloud as a cloud hosted suite to centralize web experience management, tagging, and audience measurement across mdr.de, aligning digital content delivery with audience engagement workflows. Implementation emphasized content delivery and digital experience orchestration for editorial and audience facing pages, and the Adobe Experience Cloud deployment was instrumented to standardize analytics and personalization across public facing properties.
Configuration included web content management support, tag management, analytics instrumentation, and personalization modules aligned with the Customer Experience category, integrated into the broadcaster's website and wider digital channels. Operational scope covered digital editorial teams, audience analytics, and marketing functions, with governance practices introduced for content lifecycle, tagging standards, and privacy compliant data collection, and rollout executed with staged publishing controls and governance driven approvals to align editorial processes with analytics and personalization workflows.
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Mitteldeutscher Rundfunk TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitel | Legacy | Mitel Critical Event Management | Critical Event Management | TRM | COM plan + service Germany | 2014 | 2014 |
In 2014, Mitteldeutscher Rundfunk implemented Mitel Critical Event Management as part of a communications modernization, adopting the Critical Event Management application to strengthen broadcast communications continuity. The implementation is documented as an integrated Mitel reference owing to the inclusion of OScAR and DAKS modules within the Mitel portfolio.
The project upgraded the estate to an OpenScape Voice environment and deployed OScAR for conferencing, alarming and high availability communications across its broadcast sites. Functional capabilities implemented included conferencing, alarm management and resilient communications orchestration, integrated into the OpenScape Voice platform and mapped to Mitel Critical Event Management workflows.
COM plan + service Germany served as the system integrator for the upgrade and rollout across broadcast locations in Germany. Operational scope focused on broadcast operations and audience facing services, with governance oriented around communications continuity and high availability, and the deployment aimed to improve operational resilience and audience facing services.
|
Mitteldeutscher Rundfunk PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
Mitteldeutscher Rundfunk IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Mitteldeutscher Rundfunk
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mitteldeutscher Rundfunk Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||