Halle (saale), 6112,
Germany
Mitteldeutsches Zwiebelkontor Technographics
Mitteldeutsches Zwiebelkontor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mitteldeutsches Zwiebelkontor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2800 Mitteldeutsches Zwiebelkontor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mitteldeutsches Zwiebelkontor has purchased the following applications: Brightcove for Audio Video and Web Conferencing in 2013, Salesforce Audience Studio for Data Management Platform in 2014, PlusServer PlusCloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mitteldeutsches Zwiebelkontor is running and its propensity to invest more and deepen its relationship with Brightcove , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mitteldeutsches Zwiebelkontor revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mitteldeutsches Zwiebelkontor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mitteldeutsches Zwiebelkontor Tech Stack and Enterprise Applications
Mitteldeutsches Zwiebelkontor Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2013 | 2013 |
In 2013, Mitteldeutsches Zwiebelkontor implemented Brightcove on their website. Mitteldeutsches Zwiebelkontor implemented Brightcove to deliver hosted video content, placing Brightcove within the Audio Video and Web Conferencing category to support digital publishing and audience engagement functions.
The Brightcove deployment centers on core media platform capabilities including video ingestion and transcoding, HTML5 player configuration and embed workflows, playlist and channel management, and built in playback analytics. Brightcove is used as the primary video hosting and streaming layer for web pages, with player embeds delivering adaptive playback across desktop and mobile contexts.
Operationally the implementation serves the editorial and digital teams responsible for content production and site publishing, consolidating media asset handling and publishing workflows within the Brightcove environment. Governance emphasizes content lifecycle controls and player configuration management to ensure consistent publishing practices across the website.
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Collaboration | Collaboration |
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2021 | 2021 |
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Mitteldeutsches Zwiebelkontor CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Audience Studio | Data Management Platform | CRM | n/a | 2014 | 2014 |
In 2014, Mitteldeutsches Zwiebelkontor deployed Salesforce Audience Studio as its Data Management Platform on its website. The implementation captures web behavioral signals through client-side tagging and server-side data collection to build persistent visitor profiles and audience cohorts, with Salesforce Audience Studio used to unify identifiers and create segmentation logic for digital audience targeting.
The deployment focuses on website-level data ingestion, audience builder and profile unification modules, analytics reporting and activation capabilities consistent with a Data Management Platform. Governance emphasizes centralized audience definitions and consent-aware capture workflows to support marketing and audience targeting, and Mitteldeutsches Zwiebelkontor Salesforce Audience Studio Data Management Platform is positioned to feed structured audience segments for downstream digital activation.
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Mitteldeutsches Zwiebelkontor IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PlusServer | Legacy | PlusServer PlusCloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Mitteldeutsches Zwiebelkontor deployed PlusServer PlusCloud to host its public website. PlusServer PlusCloud provides Application Hosting and Computing Services to support the publisher's web publishing and site delivery workloads, and the implementation centers on externally facing web infrastructure rather than internal back office systems.
The technical configuration leverages virtualized compute instances, managed operating system stacks, and provisioned storage common to Application Hosting and Computing Services, supporting web servers, application runtimes, and persistent content storage. Functional capabilities implemented align with web hosting best practices and include web server clusters, provisioning and orchestration, monitoring and logging, and backup and recovery at the platform level.
PlusServer PlusCloud is integrated with the company website and content delivery workflows, enabling the web editorial team and IT operations to coordinate publishing and site availability. Operational scope is focused on web operations and digital publishing, with central IT owning platform administration and editorial teams interfacing for content updates and publishing pipelines.
Governance centers on platform access controls, change control procedures, and service level monitoring managed by IT operations to maintain site stability. The deployment emphasizes platform-level monitoring and incident management aligned with web operations practices while keeping application hosting responsibilities within the hosting contract managed by IT.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Mitteldeutsches Zwiebelkontor
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Apps Being Evaluated by Mitteldeutsches Zwiebelkontor Executives
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