Cama ari, 42837-002,
Brazil
Mix Bahia Supermercados Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mix Bahia Supermercados and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Mix Bahia Supermercados employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mix Bahia Supermercados has purchased the following applications: Instabuy eCommerce Platform for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mix Bahia Supermercados is running and its propensity to invest more and deepen its relationship with Instabuy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mix Bahia Supermercados revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mix Bahia Supermercados intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Instabuy | Legacy | Instabuy eCommerce Platform | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024, Mix Bahia Supermercados implemented the Instabuy eCommerce Platform to operate hosted storefronts and branded mobile applications for its supermarket network in Brazil. The storefronts are hosted on Instabuy subdomains and the mobile app listings identify Instabuy as the developer, indicating a white label Instabuy eCommerce and delivery solution driving online ordering and consumer delivery channels. This deployment centralizes customer-facing commerce on Instabuy infrastructure while preserving Mix Bahia branding across web and mobile touchpoints.
The Instabuy eCommerce Platform implementation emphasizes storefront management, mobile commerce, order capture, and delivery orchestration capabilities typical of eCommerce platforms, with configuration aligned to supermarket picking and fulfillment workflows. Operational scope covers Mix Bahia Supermercados retail sites across its network in Brazil, impacting online sales, customer mobile engagement, and store-level fulfillment operations. Governance appears to center on platform configuration and branded app management hosted by Instabuy, with rollout focused on maintaining brand continuity through Instabuy-hosted subdomains and app store presence.
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