Mohawk Group
1975 West Oak Circle,
Marietta, 30062, GA,
United States
Marietta, 30062, GA,
United States
1 800-554-6637
Consumer Packaged Goods
Mohawk Group Technographics
Mohawk Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mohawk Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Mohawk Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mohawk Group has purchased the following applications: Microsoft 365 for Collaboration in 2017, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2015, Hubspot CRM for CRM in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mohawk Group is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mohawk Group revenues, which have grown to $8.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mohawk Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mohawk Group Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Mohawk Group implemented Microsoft 365 as its Collaboration platform. Public source references on the Mohawk Group website indicate Microsoft 365 services are present in the companys digital footprint, confirming use of the Microsoft 365 application in their environment.
The deployment reflects a cloud hosted Microsoft 365 tenant architecture, leveraging core Collaboration capabilities. Functional modules in use are consistent with typical Microsoft 365 implementations, including Exchange Online for email, SharePoint Online for intranet and content management, Microsoft Teams for chat and meetings, OneDrive for file synchronization, and Office web and desktop applications for productivity.
Operational coverage centers on corporate collaboration and content workflows, with implementation governance oriented around identity and access controls, information lifecycle and document governance, and security configuration consistent with Microsoft 365 best practices. Website source code evidence explicitly references Microsoft 365, linking the Microsoft 365 application to Mohawk Groups public facing and internal collaboration surface.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2015 | 2015 |
In 2015 Mohawk Group implemented Adobe Dynamic Media Classic (ex Adobe Scene7) in the Content Management category. The deployment used Adobe Scene7 on the corporate website to deliver high fidelity product imagery and rich media supporting marketing and ecommerce content.
Adobe Dynamic Media Classic provided dynamic image rendering, automated rendition generation, zoom and HTML5 viewers to standardize product asset presentation across desktop and mobile channels. The implementation connected the Dynamic Media Classic delivery layer to the website front end and centralized media asset lifecycle and publishing workflows used by marketing and product content teams, with governance focused on asset versioning and controlled publishing.
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017, Mohawk Group deployed Hubspot CRM on its corporate website, with Hubspot CRM scripts and web forms present in the site source to capture inbound leads and visitor activity. Mohawk Group uses Hubspot CRM to support CRM for sales and marketing functions within its consumer packaged goods operations.
The implementation focuses on core CRM capabilities, including contact and company record management, web form lead capture, session and source tracking, and marketing automation workflows consistent with Hubspot CRM functionality. On-site deployment of tracking and form handlers feeds leads into contact records and basic pipeline stages, enabling visibility for demand generation and sales follow up.
Operational ownership is aligned to marketing and sales teams, with web and demand generation managing form instrumentation and tracking, while sales operates contact records and pipeline workflows in the CRM. The recordable signal is a website-integrated Hubspot CRM deployment, classified in the CRM Apps Category, centered on inbound lead management rather than broad enterprise system integration.
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mohawk Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mohawk Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mohawk Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mohawk Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mohawk Group Technographics
Mohawk Group is a Consumer Packaged Goods organization based in United States,
with around 34000 employees and annual revenues of $8.10 billion.
Mohawk Group operates a diverse technology stack with applications such as
Microsoft 365, Adobe Dynamic Media Classic (ex Adobe Scene7) and Hubspot CRM,
covering areas like Collaboration, Content Management and CRM.
Mohawk Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and HubSpot.
Mohawk Group recently adopted applications including
Lytics Decision Engine in 2021, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mohawk Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mohawk Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mohawk Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.