Morehouse College
830 Westview Dr SW,
Atlanta, 30314, GA,
United States
Atlanta, 30314, GA,
United States
1 470-639-0999
Education
Morehouse College Technographics
Morehouse College Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Morehouse College and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Morehouse College employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morehouse College has purchased the following applications: 360Alumni for Alumni Management in 2019, HubSpot Breeze for Artificial Intelligence Marketing in 2024, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morehouse College is running and its propensity to invest more and deepen its relationship with 360Alumni , HubSpot , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morehouse College revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morehouse College intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Morehouse College Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 360Alumni | Legacy | 360Alumni | Alumni Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Morehouse College implemented 360Alumni as an Alumni Engagement CRM to centralize alumni engagement and fundraising workflows across the institution. The deployment of 360Alumni focused on consolidating events management, maps, job boards, directory services and e commerce donation handling under a single platform.
The implementation used 360Alumni modules for fundraising, events and directory management as described in the vendor case study, with configuration to support online giving, event registration and an alumni directory. The 360Alumni application was instrumented to activate alumni accounts and manage event attendee lists, resulting in approximately 15,000 activated accounts recorded through the platform.
Operational scope included alumni relations, advancement and events functions at Morehouse College, with the platform supporting institution wide Homecoming registrations and targeted fundraising campaigns. Governance shifted toward centralized stewardship of alumni data and event workflows, consolidating previously dispersed processes into 360Alumni driven procedures.
Outcomes reported in the case study include multi million dollar fundraising processed via the platform and more than 3,000 Homecoming registrations managed through 360Alumni, demonstrating the application s role in alumni engagement and fundraising operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Breeze | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024 Morehouse College implemented HubSpot Breeze to automate SEO and admissions content creation. HubSpot Breeze served as the Artificial Intelligence Marketing platform supporting the college's recruitment marketing efforts in the United States, with an emphasis on scaling content for admissions outreach and organic search.
The implementation leveraged Content Hub and Breeze Copilot capabilities within HubSpot Breeze to programmatically generate and batch-write meta descriptions for approximately 900 pages and to consolidate blog content for clearer editorial management. Configuration work focused on admissions content templates and automated SEO copy generation workflows to standardize metadata and streamline page-level content production.
Operational ownership was housed in the marketing organization, aligning admissions and recruitment marketing teams around centralized content workflows and a consolidated blog inventory. The project introduced standardized metadata practices and centralized content governance to improve editorial control and search optimization for recruitment campaigns.
According to the case study the activity yielded a 30% increase in website page views and produced savings in agency hours and headcount expense through automated content creation and consolidation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2017 |
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Community Management | CRM |
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2018 | 2018 |
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Community Management | CRM |
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2019 | 2019 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Donor and Fundraising Management | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Morehouse College
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Morehouse College Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Morehouse College IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Morehouse College digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Morehouse College Technographics
Morehouse College is a Education organization based in United States,
with around 1200 employees and annual revenues of $130.0 million.
Morehouse College operates a diverse technology stack with applications such as
360Alumni, HubSpot Breeze and Zoom,
covering areas like Alumni Management, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Morehouse College has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as 360Alumni, HubSpot and Zoom Video Communications.
Morehouse College recently adopted applications including
HubSpot Breeze in 2024, HubSpot Ads in 2023 and RNL ScaleFunder in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Morehouse College’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Morehouse College’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Morehouse College technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.