Moscow, 115184,
Russia
Mosvtormet Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mosvtormet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 107 Mosvtormet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mosvtormet has purchased the following applications: CallTracking for Call Tracking and Recording in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mosvtormet is running and its propensity to invest more and deepen its relationship with CallTracking.ru , Bitrix24 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mosvtormet revenues, which have grown to $148.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mosvtormet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallTracking.ru | Legacy | CallTracking | Call Tracking and Recording | CRM | n/a | 2016 | 2016 |
In 2016, Mosvtormet implemented CallTracking to capture and record inbound telephone activity originating from its website. CallTracking is deployed as a Call Tracking and Recording application to support marketing and sales functions and to provide attribution for web-driven call leads.
The implementation of CallTracking at Mosvtormet emphasizes on-site instrumentation, with the application configured to serve dynamic number insertion across landing pages, call recording for compliance and quality review, and session-level call attribution. CallTracking provides reporting dashboards and caller metadata capture to surface campaign touchpoints and call source details for demand teams.
Operational coverage is focused on the corporate website as the primary channel for call capture, with usage centered on marketing, lead qualification, and field sales workflows. Configuration includes segmented phone number pools for distinct campaign streams and page templates, enabling granular attribution of inbound calls to specific marketing activities.
Governance was implemented through administrative access controls and reporting cadence to align call handling with marketing measurement and sales follow up processes. Mosvtormet CallTracking Call Tracking and Recording is used as an instrumented layer for on-site telephony attribution and recorded call evidence supporting commercial and service operations.
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CRM | CRM |
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2016 | 2016 |
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