Motherwell, ML1 2QN,
United Kingdom
Motherwell Fc United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Motherwell Fc United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 222 Motherwell Fc United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Motherwell Fc United Kingdom has purchased the following applications: PayPal Braintree for Payment Processing in 2024, Blinkfire Analytics for Analytics and BI in 2018, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Motherwell Fc United Kingdom is running and its propensity to invest more and deepen its relationship with PayPal , Blinkfire , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Motherwell Fc United Kingdom revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Motherwell Fc United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blinkfire | Legacy | Blinkfire Analytics | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Motherwell FC implemented Blinkfire Analytics to measure social media performance and to value the club's sponsorship inventory. Blinkfire Analytics was deployed in Scotland as a targeted marketing and partnership application, aligning the club's needs with the Analytics and BI category to support sponsorship valuation and content prioritization for the small digital team.
The deployment leveraged Blinkfire's social analytics and valuation modules to quantify engagement per post and to produce sponsorship-ready metrics. Configuration work centered on social channel ingestion, content tagging and automated valuation models, enabling the digital team to prioritize content and to produce forecasted sponsorship pricing and inventory reports for commercial discussions.
Operational coverage included marketing and partnerships, with outputs consumed by the digital team and the sponsorship sales function. Governance and process changes established content prioritization workflows and a cadence of valuation reporting to inform pricing conversations, and reported outcomes included greater than 50 percent year over year engagement per post and improved sponsorship sales insights.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2025 | 2025 |
|
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|
Web Content Management | Content Management |
|
2008 | 2008 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2012 | 2012 |
|
|
|
|
|
Customer Experience | CRM |
|
2023 | 2023 |
|
|
|
|
|
Data Management Platform | CRM |
|
2013 | 2013 |
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|
|
|
Data Management Platform | CRM |
|
2013 | 2013 |
|
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|
|
|
Data Management Platform | CRM |
|
2012 | 2012 |
|
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|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
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Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
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Listing Management | CRM |
|
2013 | 2013 |
|
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Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Tag Management | CRM |
|
2024 | 2024 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
|
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|
Domain Name System (DNS) | IaaS |
|
2018 | 2018 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2024 | 2024 |
|
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Application Security (AppSec) | CyberSecurity |
|
2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
|
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|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2011 | 2011 |
|
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2017 | 2017 |
|
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Secure Web Gateways (SWG) | CyberSecurity |
|
2016 | 2016 |
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