Denver, 80210, CO,
United States
Motiv Running Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Motiv Running and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Motiv Running employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Motiv Running has purchased the following applications: ACTIVE Endurance for Event Management in 2018, USPS Click-N-Ship for Shipping Management in 2019, Teradata FLXone for Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Motiv Running is running and its propensity to invest more and deepen its relationship with Active Network , USPS , Teradata or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Motiv Running revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Motiv Running intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Active Network | Legacy | ACTIVE Endurance | Event Management | Collaboration | n/a | 2018 | 2018 |
In 2018 Motiv Running deployed ACTIVE Endurance to manage its event operations and participant registration workflows. The implementation aligns with the Apps Category .
The deployment focused on ACTIVE Endurance modules for online registration, participant and roster management, event setup templates, and results publishing, with configuration tuned for recurring road race and endurance event workflows. Event-level configuration included custom registration fields, tiered pricing and discount logic, and role-based administration for race directors and volunteers.
Integrations emphasized operational connectivity to timing hardware interfaces, payment gateways, and email communication systems, supporting end-to-end event processing from sign-up to post-event results distribution. Operational scope centered on the company race operations, marketing coordination for participant communications, and on-site race day staff orchestration across Motiv Running events.
Governance and rollout were executed as event-by-event deployments, standardizing event templates and administrative permissions while establishing data hygiene controls for participant records and payment reconciliation. Training and process documentation were provided to operational staff to maintain consistent configuration and event setup practices for subsequent race seasons.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| USPS | Legacy | USPS Click-N-Ship | Shipping Management | eCommerce | n/a | 2019 | 2019 |
In 2019, Motiv Running implemented USPS Click-N-Ship as its Shipping Management solution to support order fulfillment on its website. The deployment is focused on website-driven parcel processing, embedding USPS Click-N-Ship functionality into the checkout and fulfillment workflows used by the company.
USPS Click-N-Ship was configured to provide core Shipping Management capabilities including postage purchase, shipping label generation, carrier service selection and basic tracking reference creation. Configuration emphasized checkout integration and print-ready label output, aligning the application with standard e-commerce shipping workflows used by small retail operations.
Integration scope is explicitly with Motiv Running's public website, enabling a direct handoff from online orders to label creation and postage payment within USPS Click-N-Ship. Operational coverage centers on fulfillment and customer service functions, where staff initiate label printing and update order records with tracking information sourced from USPS Click-N-Ship.
Governance and rollout were implemented as an internal operations change, establishing a single shipping process driven by the website to reduce manual postage handling. Documentation and procedural updates focused on consistent label formatting, shipping account management, and embedding USPS Click-N-Ship into the daily packing and dispatch routines.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teradata | Legacy | Teradata FLXone | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017, Motiv Running deployed Teradata FLXone on their website. Teradata FLXone is being used as a Data Management Platform to capture and centralize web behavioral and customer interaction data to support marketing and site engagement functions.
The implementation centers on web-level data collection and audience management, configuring Teradata FLXone to ingest page view and event signals, normalize identifiers, and assemble persistent visitor profiles. Functional capabilities implemented include audience segmentation, profile enrichment, and activation workflows typical of a Data Management Platform, with configuration tuned to site-based tagging and profile stitching.
Operational coverage is focused on Motiv Running marketing and e-commerce activities, with teams using Teradata FLXone for list creation and campaign audience orchestration. Governance and workflow changes emphasize tag governance and consent-aware collection processes to align site data capture with internal marketing workflows and privacy considerations.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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