Mudd Advertising
915 Technology Parkway,
Cedar Falls, 50613, IA,
United States
Cedar Falls, 50613, IA,
United States
1 319-277-2003
Professional Services
Mudd Advertising Technographics
Mudd Advertising Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mudd Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 198 Mudd Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mudd Advertising has purchased the following applications: Acquisio for Artificial Intelligence Marketing in 2015, Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mudd Advertising is running and its propensity to invest more and deepen its relationship with Acquisio , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mudd Advertising revenues, which have grown to $52.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mudd Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mudd Advertising Tech Stack and Enterprise Applications
Mudd Advertising AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Acquisio | Legacy | Acquisio | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Mudd Advertising implemented Acquisio to support Artificial Intelligence Marketing on its website. Acquisio was deployed as a web application to centralize paid media management for Mudd Advertising's marketing and digital advertising teams.
The implementation focused on Acquisio modules aligned with the Artificial Intelligence Marketing category, including campaign management, automated bid optimization, programmatic ad scheduling, and performance reporting. Configuration emphasized rule based and machine learning driven optimization workflows that consumed site-level performance signals to continuously adjust bidding and targeting.
Operational coverage centered on the marketing department and digital campaign operations, with Acquisio embedded on the company website to surface click and conversion signals into campaign optimizations. Governance and rollout were managed by marketing operations, using phased onboarding of campaign types and centralized reporting to standardize campaign workflows and decisioning.
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Mudd Advertising Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Mudd Advertising implemented Microsoft 365 to establish firmwide Collaboration capabilities. The implementation positioned Microsoft 365 as the primary collaboration platform for the agency, supporting content creation, internal communications, and project coordination across its US professional services operations.
The deployment leverages core Microsoft 365 services including Exchange Online for email, Microsoft Teams for synchronous collaboration, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Office desktop applications for creative production. Governance is centered on a single Microsoft 365 tenant with tenant level identity and access management, structured document libraries and team sites to organize agency workflows, and administrative controls aligned to Collaboration use cases. Mudd Advertising Microsoft 365 Collaboration supports business functions such as creative production, account management and operations, and the company website indicates active use of Microsoft 365 components.
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Collaboration | Collaboration |
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2020 | 2020 |
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Mudd Advertising CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Mudd Advertising implemented Hotjar on its public website. Hotjar, classified under Customer Experience, was instrumented to capture qualitative user behavior through heatmaps, session recordings, funnels, and on site feedback tools such as polls and surveys. The deployment used a client side JavaScript snippet embedded across the site and included configuration of Hotjar modules to record sessions and aggregate heatmap data for analysis. This positioned Hotjar as the qualitative web analytics and UX research tool supporting digital experience initiatives.
Operational ownership was assigned to UX, design, and digital marketing teams that used Hotjar output to inform design decisions and content prioritization. Governance focused on configuring sampling and retention settings within Hotjar and limiting access to recordings and survey results to relevant stakeholders. Mudd Advertising Hotjar Customer Experience supports website user behavior analysis and qualitative research for marketing and product functions.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Listing Management | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Mudd Advertising PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Mudd Advertising IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Mudd Advertising CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Mudd Advertising
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| No data found | ||||||
Apps Being Evaluated by Mudd Advertising Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mudd Advertising IT executives and key decision makers. This section highlights Mudd Advertising's latest recorded technology evaluations, including Paychex Flex for Payroll on 2025-03-16 and ADP TotalSource for PEO (Professional Employer Organization) on 2024-06-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mudd Advertising digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-16 | Mudd Advertising | Evaluated | Paychex | Paychex Flex | Payroll | HCM |
| 2024-06-21 | Mudd Advertising | Evaluated | ADP | ADP TotalSource | PEO (Professional Employer Organization) | Professional Services |
FAQ - APPS RUN THE WORLD Mudd Advertising Technographics
Mudd Advertising is a Professional Services organization based in United States,
with around 198 employees and annual revenues of $52.0 million.
Mudd Advertising operates a diverse technology stack with applications such as
Acquisio, Microsoft 365 and Hotjar,
covering areas like Artificial Intelligence Marketing, Collaboration and Customer Experience.
Mudd Advertising has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Acquisio, Microsoft and Contentsquare.
Mudd Advertising recently adopted applications including
Birdeye Listings Management in 2021, Microsoft Clarity in 2021 and DirectNic Hosting in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mudd Advertising’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mudd Advertising’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mudd Advertising technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.