MullenLowe Group
A Wing, 16th floor, Parinee Crescenzo Bandra-Kurla Complex, Bandra (East),
Mumbai, 400 051,
India
Mumbai, 400 051,
India
91 22 5085400
Communications
MullenLowe Group Technographics
MullenLowe Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MullenLowe Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 MullenLowe Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MullenLowe Group has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2020, Adobe Experience Cloud for Customer Experience in 2018, OneTrust CookiePro for Governance, Risk and Compliance in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MullenLowe Group is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MullenLowe Group revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MullenLowe Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MullenLowe Group Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, MullenLowe Group implemented Adobe Connect as their web conferencing solution. Adobe Connect is used as the Audio Video and Web Conferencing platform integrated into the company website to enable client-facing virtual meetings and digital studio collaboration for the India operation.
Deployment is web hosted and embedded into the corporate site, with the Adobe Connect application providing standard conferencing capabilities such as persistent meeting rooms, screen sharing, session recording, and attendee management to support client presentations and internal creative reviews. Operational ownership is handled by the group digital and IT teams in India, aligning conferencing access with account services and creative production workflows, and governance emphasizes controlled access via site based session links and role based moderator controls while no named backend system integrations are specified.
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, MullenLowe Group deployed Adobe Experience Cloud on its website to centralize digital experience capabilities. The Adobe Experience Cloud implementation provides Customer Experience functionality for the public site, delivering web content management, digital analytics instrumentation, and targeted personalization workflows aligned with the marketing function. This deployment supports the company's marketing and digital experience teams in content delivery and visitor segmentation.
Technical deployment is focused on site-level integration, with Adobe Experience Cloud scripts and tags embedded in front-end pages to capture behavior and enable real-time personalization. Operational governance is oriented around a centralized digital team that manages content, analytics configuration, and campaign orchestration, while workflow changes emphasize coordinated content publishing and audience targeting. Scope is confined to the corporate website, and the implementation is used to instrument, personalize, and analyze online engagement for MullenLowe Group.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
In 2019, MullenLowe Group implemented OneTrust CookiePro to manage website cookie consent and preference controls. The deployment is explicitly aligned with the Governance, Risk and Compliance category and supports privacy and marketing operations through a centralized consent capability.
The implementation of OneTrust CookiePro on the public website uses standard CookiePro functional modules, including a cookie consent banner and a user preference center, automated cookie scanning and categorization, and a consent repository for auditable consent records. Configuration focused on consent level management and categorization of trackers consistent with cookie governance workflows.
Operationally the solution is deployed at the site level and captures consent interactions from website visitors, forwarding structured records into the CookiePro consent store for compliance review. The implementation scope centers on web properties and the business functions most directly affected are privacy, legal compliance, and marketing consent operations.
Governance and process changes emphasize centralized consent logging and preference management, enabling structured policy configuration and a single source of truth for consent status. OneTrust CookiePro is the system of record for cookie governance activities at MullenLowe Group and is used to operationalize consent capture and preference enforcement on the company website.
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at MullenLowe Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MullenLowe Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MullenLowe Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MullenLowe Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD MullenLowe Group Technographics
MullenLowe Group is a Communications organization based in India,
with around 600 employees and annual revenues of $80.0 million.
MullenLowe Group operates a diverse technology stack with applications such as
Adobe Connect, Adobe Experience Cloud and OneTrust CookiePro,
covering areas like Audio Video and Web Conferencing, Customer Experience and Governance, Risk and Compliance.
MullenLowe Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems and OneTrust.
MullenLowe Group recently adopted applications including
Adobe Connect in 2020, Amazon EC2 in 2020 and Amazon Elastic Load Balancing (ELB) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MullenLowe Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MullenLowe Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MullenLowe Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.