Museum of the City of New York
1220 Fifth Ave at 103rd St.,
New York, 10029, NY,
United States
New York, 10029, NY,
United States
1 212-534-1672
Leisure and Hospitality
Museum of the City of New York Technographics
Museum of the City of New York Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Museum of the City of New York and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Museum of the City of New York employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Museum of the City of New York has purchased the following applications: Microsoft 365 for Collaboration in 2015, IBM Watson Commerce for eCommerce in 2016, 6sense Account Engagement Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Museum of the City of New York is running and its propensity to invest more and deepen its relationship with Microsoft , GoDaddy , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Museum of the City of New York revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Museum of the City of New York intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Museum of the City of New York Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Museum of the City of New York implemented Microsoft 365 to deliver Collaboration capabilities across its staff and to extend collaborative content into its public website. The deployment identified Microsoft 365 as the primary collaboration platform for email, document coordination, and cloud-based productivity supporting internal workflows and external content presentation.
Microsoft 365 was configured to provide core Collaboration functionality including cloud email and calendaring, document collaboration and version control, shared file storage, and productivity applications for content authors and administrators. Configuration emphasized centralized content libraries and collaborative document workflows to support exhibit documentation, research notes, and administrative communications.
The implementation includes use of Microsoft 365 assets on the museum website, indicating integration between the collaboration layer and public content workflows for publishing or embedding collaborative documents and resources. Operational coverage focuses on organization staff responsible for collections, curation, education, and administration, aligning Collaboration tooling with content production and publication processes.
Governance centered on centralized account management, role based access controls, and content governance to manage how collaborative documents are created, approved, and published to the public site. Rollout and operationalization emphasized standard collaboration workflows and access policies to maintain content integrity and editorial controls within the Microsoft 365 Collaboration environment.
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson Commerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Museum of the City of New York implemented IBM Watson Commerce. The IBM Watson Commerce deployment targeted eCommerce capabilities, with a primary focus on administration, content management, and production coordination for a live action shoot. Implementation activities centered on IBM Watson Commerce admin and content workflows to support the museum’s online retail and content publishing needs.
Configuration emphasized standard eCommerce functional modules such as catalog management, content authoring, and administrative workflows, aligned to the museum’s content and production processes. Operational scope covered the museum’s content, marketing and production teams, who used IBM Watson Commerce to coordinate content assets, scheduling and production tasks for live action shoots. Governance concentrated on application administration and content approval workflows, with coordination between production and content owners rather than named external integrations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024 Museum of the City of New York deployed 6sense Account Engagement Platform as a web‑facing tool to support Account Based Marketing initiatives on its public site. The deployment uses the 6sense Account Engagement Platform to instrument the website for account detection and engagement capture, positioning the application for marketing and audience engagement use cases.
Configuration focused on core Account Based Marketing capabilities available in the 6sense Account Engagement Platform, including web tracking and account identification, intent signal collection, engagement scoring, and website personalization to surface relevant content for high‑value accounts. Implementation emphasized tag and pixel placement, cookie and consent handling on the domain, and configuration of engagement models and scoring thresholds within the platform.
Operational ownership sits with the museum marketing and audience development teams, with the platform feeding qualified engagement signals into marketing workflows for donor outreach, membership promotion, and exhibition audience targeting. Rollout and governance emphasized phased page coverage on the website and internal process changes to route account signals to existing outreach workflows, with training for marketing staff on using the 6sense Account Engagement Platform and managing engagement scoring and personalization rules.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Museum of the City of New York
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Museum of the City of New York Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Museum of the City of New York IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Museum of the City of New York digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Museum of the City of New York Technographics
Museum of the City of New York is a Leisure and Hospitality organization based in United States,
with around 200 employees and annual revenues of $12.0 million.
Museum of the City of New York operates a diverse technology stack with applications such as
Microsoft 365, IBM Watson Commerce and 6sense Account Engagement Platform,
covering areas like Collaboration, eCommerce and Account Based Marketing.
Museum of the City of New York has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, IBM and 6sense.
Museum of the City of New York recently adopted applications including
6sense Account Engagement Platform in 2024, Intuit Mailchimp Mandrill in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Museum of the City of New York’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Museum of the City of New York’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Museum of the City of New York technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.