Myntra
Buildings Alyssa, Begonia and Clover situated in Embassy Tech Village, Outer Ring Road, Devarabeesanahalli Village, Varthur Hobli,,
Bengaluru, 560103,
India
Bengaluru, 560103,
India
91 80 6156 1999
Retail
Myntra Technographics
Myntra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Myntra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Myntra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Myntra has purchased the following applications: Paytm Payments for Payment Processing in 2021, Greenhouse ATS for Applicant Tracking System in 2019, Oracle Retail Assortment Planning for Retail Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Myntra is running and its propensity to invest more and deepen its relationship with Paytm , Greenhouse , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Myntra revenues, which have grown to $294.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Myntra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Myntra Tech Stack and Enterprise Applications
Myntra ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paytm | Legacy | Paytm Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Myntra integrated Paytm Payments to add card on file tokenization and secure checkout payment acceptance, enabling saved card flows under Reserve Bank of India guidelines. The deployment used Paytm Payments, also referenced as Paytm Token Gateway, within Myntra's checkout to support Payment Processing and saved‑card experiences for Indian consumers.
Implementation centered on tokenization and card vaulting capabilities, configuring Paytm Payments to issue tokens and substitute card details with tokens during payment authorization. Functional configuration prioritized saved-card flows and secure checkout acceptance, aligning the application behavior with token lifecycle management and card on file use cases.
The operational scope covered e-commerce payments and finance functions across Myntra in India, with the 2021 rollout focused on checkout and payments operations. Governance aligned with RBI tokenization standards to enable compliant saved-card experiences, and the integration was intended to accelerate checkout velocity and improve payment security and regulatory compliance.
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Myntra HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Myntra implemented Greenhouse ATS as its Applicant Tracking System on its public careers site, centralizing job postings and candidate intake through the Greenhouse ATS application. The deployment emphasizes web-embedded candidate capture to route external applicants into structured recruiting pipelines for Myntra talent acquisition.
Greenhouse ATS was configured to support standard Applicant Tracking System workflows, including job requisition publishing, candidate sourcing and pipeline management, interview orchestration and scheduling, scorecards and collaborative evaluation, and offer workflow tracking. Configuration work focused on aligning hiring stages and interview templates with Myntra recruiting processes, and on using Greenhouse ATS features to enforce structured candidate evaluation and handoff between recruiting and HR staff.
Operational coverage centers on Myntra talent acquisition and HR teams, with the Greenhouse ATS instance running through the company careers pages to provide a consistent applicant experience. Governance emphasizes role based access and data stewardship inside the Applicant Tracking System, and the implementation is described as embedded on Myntra website pages to capture, route, and manage applicant lifecycles for recruiting and onboarding handoffs.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Skills Intelligence | HCM |
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2025 | 2025 |
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Skills Intelligence | HCM |
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2025 | 2025 |
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Myntra ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Assortment Planning | Retail Management | ERP Services and Operations | Logic Information Systems | 2014 | 2014 |
In 2014, Myntra implemented Oracle Retail Assortment Planning as part of a targeted Retail Management initiative to centralize assortment and planning capabilities across its online fashion business. Oracle Retail Assortment Planning was deployed alongside complementary Oracle Retail planning capabilities to address merchandising and demand planning workflows within the company.
The implementation included explicit configuration of Merchandise Financial Planning, Assortment Planning, and Demand Forecasting modules. Functional workstreams focused on assortment range definition, financial merchandise planning cycles, and statistical forecasting tied to SKU level assortment decisions, reflecting standard Retail Management planning and merchandising processes.
Logic Information Systems acted as the specialist system integrator and implementation partner, engaging from the initial RFP and sales cycle through process consulting and delivery. Logic Information Systems built an Oracle Retail Planning Practice to support the rollout, embedding planning governance and operational processes into Myntra’s merchandising and buying teams for an online fashion retailer operating in India with an enterprise scale workforce.
Governance work emphasized process consulting, configuration-based rollout, and alignment of merchandising stakeholders to the new planning cadence. The engagement centered on operationalizing Oracle Retail Assortment Planning within Myntra’s merchandising, buying, and planning functions, with Logic Information Systems providing specialist implementation and practice ownership.
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Myntra Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Myntra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Myntra Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signage | Content Management |
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2021 | 2022 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Myntra SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2014 | 2014 |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Returns Management | SCM |
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2016 | 2016 |
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Myntra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2012 | 2012 |
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Community Management | CRM |
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2017 | 2017 |
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CRM | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Myntra EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2014 | 2014 |
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Myntra ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Myntra PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Myntra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Myntra CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Vulnerability Management | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Myntra
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Technology Officer | CXO | IT | |
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Senior Manager IT | Manager | IT | |
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Manager - IT | Manager | Finance | |
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Director Sourcing | Director | Procurement | |
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Director - Customer Experience | Director | Customer Service | |
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Associate Director -CC "On Contact" Customer Experience Mgmt | Director | Customer Service | |
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CXO & Chief Myntra Fashion | CXO | Customer Service | |
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Chief Marketing Officer | CXO | Marketing | |
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Apps Being Evaluated by Myntra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Myntra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Myntra digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Myntra Technographics
Myntra is a Retail organization based in India,
with around 10000 employees and annual revenues of $294.0 million.
Myntra operates a diverse technology stack with applications such as
Paytm Payments, Greenhouse ATS and Oracle Retail Assortment Planning,
covering areas like Payment Processing, Applicant Tracking System and Retail Management.
Myntra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Paytm, Greenhouse and Oracle.
Myntra recently adopted applications including
Skills AI Copilot in 2025, Skilling.Exchange in 2025 and EaseMyGrowth in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Myntra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Myntra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Myntra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.