MYTONA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MYTONA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 MYTONA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MYTONA has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Sensor Tower for Analytics and BI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MYTONA is running and its propensity to invest more and deepen its relationship with GumGum , Sensor Tower , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MYTONA revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MYTONA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sensor Tower | Legacy | Sensor Tower | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018 MYTONA engaged Sensor Tower to support its mobile publishing and live ops strategy. MYTONA used Sensor Tower as an Analytics and BI solution to track downloads, revenue trends and competitive positioning across the US and Western Europe, with primary consumption by product and marketing teams.
The implementation relied on Sensor Tower as a vendor hosted app intelligence full suite, providing store intelligence, download and revenue trend feeds, and competitive positioning analytics that informed release cadence and live ops adjustments. The case study is hosted by Sensor Tower and references Sensor Tower's full suite rather than listing named modules, so specific module names are inferred from the case narrative rather than enumerated.
Operational coverage focused on product and marketing functions across the US and Western Europe, where Sensor Tower data was used to populate monitoring dashboards, inform publishing calendars and support competitive benchmarking workflows. Data from Sensor Tower fed into iterative publishing and live ops decision cycles, shaping monitoring and response processes within those departments.
Governance and process changes emphasized ongoing instrumentation of app intelligence for decision support, with Sensor Tower data integrated into planning and operational review cadences as described in the hosted case study. MYTONA Sensor Tower Analytics and BI product and marketing reflects an implementation pattern where app store analytics and competitive intelligence are embedded into publishing and live ops workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
|
2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Tag Management | CRM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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